Nestle Purina PetCare is launching a new line of cat food and dog food made with larvae of black soldier flies, and plans to offer other lines soon based on Asian carp. It's all part of a push to find protein from cheaper, more sustainable sources.
The Beyond Nature's Protein line will hit stores in Switzerland this month, and the company plans to expand to other European markets, Jaclyn Diaz reports for NPR. Purina spokesperson Lorie Westhoff said the company will offer U.S. customers an insect-based dry dog food in January, sold online only, along with several other formulas using protein alternatives such as Asian carp, an invasive species.Purina "is embracing what the company views as a growing trend among consumers seeking protein alternatives for their cats and dogs, company representatives told NPR," Diaz reports. "A desire to be more environmentally conscious drives the consumer change, as does a perceived health benefit from a diet that substitutes meat."