Sacramento State University radio station CapRadio usually focuses coverage on local and state government, but when the pandemic began, the station realized its wide-ranging signal could reach and inform rural audiences that might not have much, if any, local news coverage on pandemic-related topics such as infection rates, economic impact, supply chains, and more, Jesikah Maria Ross and Olivia Henry report for Current, a newsroom focusing on public media.
|Wikipedia map, adapted by The Rural Blog|
Since Covid-19 caseloads are skyrocketing again, Ross and Henry offer ideas for how other public radio stations can build sustained relationships remotely:
- Establish community partnerships with groups people trust for information and support.
- Find an engagement tool (possibly surveys) that works with partners' networks and bandwidth.
- Bring community partners and local journalists into the editorial process.
- Plan for how to share the stories back with residents.