Public Notice Resource Center graphic |
That third leg is often forgotten in national debates about government transparency, but it's more important than ever because public-notice advertising has become a much more important part of the revenue of local newspapers, which are the main fact-finders in the U.S. In nearly every state, local governments are asking state legislators to cut back on such advertising, and the Florida Legislature just passed a sweeping bill that could spell trouble for newspapers.
So, as we observe World Press Freedom Day, let's remember that someone has to pay for journalism. Increasingly, that is the audience rather than advertisers, since the digital era has destroyed old business models. But if the audience pays too much, it will become too narrow, so newspapers need public-notice advertising. And not just for the money, but for the information, which is harder to get because they have fewer reporters to dig it out. For more information, go to the Public Notice Resource Center.
And, if you want to help the Institute for Rural Journalism and Community Issues, which publishes The Rural Blog and helps rural journalists in other ways, you can donate by clicking here.
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