The National Association for Stock Car Auto Racing, which is no longer an association but keeps the name, perhaps to keep the name of the privately held company entirely in capital letters, changed advertising agencies last summer, moving from a firm in St. Louis to "a Madison Avenue giant, Ogilvy & Mather Worldwide, known for sophisticated work for blue-chip brands like American Express, Dove and I.B.M.," Elliott writes.
Kim Brink, managing director for brand, consumer and series marketing at Nascar, told Elliott that the agency's main office in New York is developing “a new brand direction and a new creative
platform,” including Spanish-language commercials and
greater emphasis on Nascar’s online offerings. "Nascar drivers are to contact fans and
followers this week in social media like Facebook and Twitter to alert
them the effort is coming," Elliott reports.
2 comments:
I must be old-fashioned. Is Nascar now the preferred spelling? I didn't know there was anything but NASCAR without looking like you didn't know what you were talking about.
That's the style of The New York Times and, I am pretty sure, The Wall Street Journal. The legitimacy of the acronym is undermined by the fact that it is not really an association but a privately held company.
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