|After years of work, Jonathan Webb is finally turning dirt. (Photo by Jessica Tezak for The Wall Street Journal)|
The first step is a 60-acre greenhouse that Webb says will be operating by mid-2020. "Compared with traditional farms, indoor farms offset weather-related risks, reduce food waste, use drastically less water and produce more consistent crops. A modern, acre-size greenhouse can yield the same amount of produce as 40 to 50 acres of soil," Kamping-Carder reports. "Produce grown indoors also appeals to changing consumer preferences, as more Americans seek to reduce sugar and processed foods in their diets, eat more locally grown, chemical-free produce, and track the origins of their food."
Webb told Kamping-Carder there's plenty of demand for the product: "If we had 500 acres of supply tomorrow, we could sell all of that supply to U.S. grocers . . . We cannot build fast enough or grow fast enough to meet the demand of grocers or consumers." The project was originally supposed to be on a reclaimed strip mine in far Eastern Kentucky, but that didn't work out; the site is in the Knobs region that lies between the Bluegrass and the Appalachian coalfield.
Kamping-Carder writes that AppHarvest "is one of a growing number of technology-focused agricultural companies seeking to solve the problems of the U.S. food system—among them opaque supply chains, labor shortages, food waste, health and safety issues, higher import costs and an increasingly unpredictable climate—by growing food indoors."