Shaffner, an executive at CoBank, a national cooperative bank that serves rural areas, posits four major ways, along with examples, that small towns can attract Millennials:
- Rural areas need broadband to appeal to remote-working Millennials, so state governments should offer funding and/or tax incentives to increase rural broadband connectivity.
- State and local governments can offer individual and business incentives to bring in new residents, such as offers to pay off student loans, grants for individuals who agree to live in a rural area and work remotely, and tax incentives for businesses that expand into rural areas.
- Create local programs that celebrate small-town life, especially those that encourage people who have moved away to move back to their hometowns.
- Local governments can improve the economic landscape for existing businesses and lure in new ones with economic incentives. Programs to revitalize Main Street can also help increase community morale.