Wednesday, May 24, 2023

Ford does a U-turn; all its vehicles will still have AM radio

Photo by Caleb White, Unsplash
If you were looking at buying a new Ford vehicle, especially if you travel out yonder, you will probably be glad to learn that Ford Motor Co. has changed its tune on AM radio and will include it in all its cars, trucks and SUVs, reports Tom Krisher and Wyatte Grantham-Philips of The Associated Press. "CEO Jim Farley wrote in social media postings Tuesday that the company is reversing a decision to scrub the band after speaking with government policy leaders who are concerned about keeping emergency alerts that often are sounded on AM stations." Farley wrote on Twitter, "We've decided to include it on all 2024 Ford and Lincoln vehicles. For any owners of Ford's EVs without AM broadcast capability, we'll offer a software update."

"The move comes after a bipartisan group of federal lawmakers introduced a bill Wednesday calling on the National Highway Traffic Safety Administration to require AM in new vehicles at no additional cost. . . . . Sen. Edward Markey, D-Mass., one of the bill's sponsors, said eight of 20 major automakers including Ford, BMW and Tesla have pulled the band from new vehicles," Krisher and Grantham-Philips write. The Kentucky Broadcasters Association reports, "Sponsors of the 'AM for Every Vehicle Act' cited public safety concerns, noting AM's historic role in transmitting vital information during emergencies, such as natural disasters, especially to rural areas."

Amplitude-modulation radio continues to have a dynamic public presence. "With tens of millions of listeners, it serves as a vital lifeline to the public and a critical source of community news and exchange of diverse ideas," KBA reports. "The National Association of Broadcasters commends Ford for this commitment, which will keep Americans safe and informed, particularly in times of emergency. . . . In light of Ford's announcement, NAB urges other automakers who have removed AM radio from their vehicles to follow Ford's lead and restore this technology in the interest of listeners and public safety. . . . Supporters of the AM Radio for Every Vehicle Act. . . are helping to shine a light on the need to keep this critical service in all cars."

No comments: