Bots scrub local news created by other journalists to publish newsletters in 355 towns; one 'editor' oversees them all

Photo via Nieman Labs

Matthew Henderson might be the most productive "journalist" in the country. The busy publisher of Good Daily newsletters "operates in 47 states and 355 towns and cities across the U.S.," reports Andrew Deck of Nieman Labs. Henderson's newsletter empire is fueled by busy bots scrubbing local news created by real humans to create newsletters. The publication is emailed to unsuspecting residents who have no idea machines wrote their news by taking the real work at other publications.

Deck uses Good Day Fort Collins as an example. The newsletter "appears to be a standard local news round-up. One recent edition of the newsletter includes short blurbs and links to over a dozen stories about the mid-size Colorado city — a restaurant opening, a record-breaking snowfall," Deck writes. "It turns out Good Day Fort Collins is just one in a network of AI-generated newsletters. . . Not only do these hundreds of newsletters share the same exact seven testimonials, they also share the same branding. . . "

Newsletter recipients are unaware of "who" generated their news or how un-local its creation is. "Separate website domains and distinct newsletter names make it difficult to connect the dots. There is Good Day Rock Springs, Daily Bentonville, Today in Virginia Beach," Deck explains. "The newsletters do all name the same founder and editor: Matthew Henderson, who a serial internet startup founder and software engineer."

In an interview, "Henderson didn’t shy away from the fact that each newsletter is produced using near full automation," Deck reports. "These automated agents 'read the news' in every town where Good Daily operates, curate the most relevant stories, summarize them, edit and approve the copy, format it into a newsletter, and publish." Henderson told Deck, "“At a high level, [the system] operates much like an editorial team" -- except, of course, for the fact that his publications do no original reporting and only take from others doing the real work.  

Henderson touts his bot news as "boosting the work of struggling local news outlets," Deck writes. Henderson told him, "Local news providers appreciate our work promoting their best local content for free, and often seek out ways for us to promote even more of their content.”

The news outlets Henderson's AI brains are using don't share Henderson's "rosy" view. Rodney Gibbs, the head of audience and product at the National Trust for Local News, told Deck, "His claim is, frankly, horses---. The suggestion that he’s helping news deserts is absurd." Deck adds, "Gibbs points out that, in order to operate, AI newsletters rely on human labor at existing local news publishers."