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Roughly 41 million U.S. households buy meat sticks each year. (Adobe Stock photo) |
The tasty lengths of protein have "come a long way since the original Slim Jim," reports Jennifer Williams of The Wall Street Journal. The snack has grown into a $3 billion business that has spiked fan controversy over its ever-growing smorgasbord of spiciness and flavors.
Among old and new meat stick lovers, "the flood of flavors and high-end options that has come with the snack’s rising popularity has divided fans," Williams writes. "Traditionalists, who prize the snack for its smoky simplicity, have a beef with the onslaught of choice. Other fans are being lured to a new breed of packaged offerings. . . Some won’t touch anything that didn’t come from a butcher — and please, whatever you do, don’t call it a meat stick."
Meat sticks are the go-to snack of choice for common and famous Americans. "Roughly 41 million households buy meat sticks annually," Williams explains. "Actress Jennifer Lawrence took Slim Jims — hot and mild — to the Oscars in 2014, an emergency nibble for the hourslong ceremony."
Slim Jim maker Conagra Brands purchased Fatty meat snack brands to create what "their executives call the 'trifecta smokehouse,'" Williams reports. "The acquisition beefed up a portfolio that already boasted the Slim Jim and Duke’s brands." Ashley Spade, vice president of Conagra's snacks, described meat stick sales as "explosive."
Meat stick choices include "jalapeño, taco-seasoned, teriyaki and dill pickle. Meat options range from beef to turkey, chicken and lamb," Williams reports.
Some fans feed their meat stick needs with a trip to the local gas station, but others up the ante. "Sarah Steele goes to her local butcher. . . . Steele prefers her meat sticks to have a kick. And high-quality meat is a must." She told Williams, "I’m a meat snob, what can I say? But I don’t judge — if you enjoy it, eat it.”
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