Saturday, January 23, 2010

Supreme Court decision will bring stations more political ads, but they're not obliged to run them

TV and radio stations can expect more political advertising this year because of this week's U.S. Supreme Court ruling allowing corporations (and, by extension, labor unions and other interest groups) to directly advocate the election or defeat of political candidates with ads, Wayne Friedman reports for MediaDailyNews.

We hope that the stations will couple this windfall with more responsibility. Unlike ads from candidates, they are not required to run such ads if they find them unacceptable for being false, misleading or otherwise short of whatever standards the stations choose to impose. Some stations have rejected such ads because the buyers were not able to substantiate their claims.

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