Monday, December 29, 2014

Do you like The Rural Blog? Now is a good time to support its publisher with a donation

By Al Cross
Director, Institute for Rural Journalism and Community Issues

As you choose the tax-deductible contributions to make before the year ends, we urge you to consider The Rural Blog and its publisher, the Institute for Rural Journalism and Community Issues.

For more than 10 years, The Rural Blog has been a daily digest of events, trends, issues, ideas and journalism from and about rural America, designed for rural journalists but also serving everyone in rural America. This is a unique service, made possible by the endowment of the institute at the University of Kentucky.

At last report our endowment was still under water, meaning that its market value was less than its contributed value. That's because most of the endowment's money was raised at a time the stock market was high. We are trying to get it above water to avoid possible reductions in earnings that support the work of the institute, which you can read about at

We don't expect to get big donations from a blog post, but we are certainly interested in discussing our work with people who might be interested in supporting it. Our offices are closed for the holidays, but you can reach me at 502-682-2848. Our office number is 859-257-3744.

If your gift is small but you want it to make an immediate impact, you can give to our operating fund, from which we pay some current expenses. Donate to that fund or to the endowment by clicking here. Go to the gift-designation box and select "Institute for Rural Journalism and Community Issues Endowed Fund for Excellence" to give to the endowment; for the operating account, choose "Other" and type in "IRJCI operating."

Thanks for your support, and happy new year!

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