Wednesday, March 09, 2016

Poll: 41% of typical news consumers would pay for digital news with exclusive content including local

More than 40 percent of typical American news consumers would be willing to pay for a digital newspaper subscription if it included exclusive content, including local news, says a survey from Meclabs Institute. The poll surveyed 900 consumers 25 and older with household incomes of $40,000 or higher who spend three hours or more in a typical week consuming news in print or digitally. It found that 41 percent are not opposed to paying for a digital subscription and 19 percent are open to the idea, if they had access to "arts/culture, local news, editorials/opinions, crosswords/games—as well as their own personal characteristics such as preference for outlets that align with their political point-of-view, their conscientiousness and age," Meclabs says.

The survey found that older respondents are more interested in political and government news and international news, while younger respondents were more likely to favor entertainment news. Among those 55 to 64 years old, 99 percent rated national news as essential, 94 percent international news and 98 percent politics and government. Of respondents 25 to 34, 93 percent said national news was essential, 83 percent said international news and 84 percent politics and government. One big difference was in editorials and opinions, with 64 percent of respondents 55 to 64 rating it as essential, compared to 43 percent of those 25 to 34.

Entertainment news was rated as important among 42 percent of 25 to 34 year-old respondents, compared to 29 percent of 65 and older, while 53 percent of those 25 to 34 rated arts/culture as important, compared to 35 percent of 65 and older and 76 percent of those 25 to 34 said science was important, compared to 59 percent of respondents 55 to 64.

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