Perhaps you've seen the commercial with the dirty, creepy "mountain people" who have a goat in their kitchen and a man tied to a chair. It seems like you might have stumbled into the latest sequel to the film "Wrong Turn," in which inbred hillbillies find new and creative ways to kill city folks who have wandered off the main road. It's actually a commercial for DirecTV, which somehow makes the connection that if you had the company's new voice-control system, you won't end up being murdered by crazies in the mountains because, well, crazy killers don't quite have the listening capacity that DirecTV does.
"The people who make their lives in these mountains are earnest, forward-thinking, hard-working individuals worthy of respect and admiration," Baker writes. "I live and work in Appalachia. My family hails from southeastern Kentucky, and I wear my families’ heritage like a badge of honor. By the second decade of the 21st Century, haven’t we learned to celebrate other cultures, viewpoints, ethnicities and diversity? . . . DirecTV’s ad clearly illustrates all that is still wrong in our society, and it should pull the ad and issue a formal apology. Too bad ,DirecTV, the mountain people didn’t do what you wanted: They boycotted your product and decided not to laugh." (Read more)