One of the first states to work with Brand USA was Louisiana, which reports shatter tourism records, with 26.3 million visitors in 2012 resulting in $10.7 billion, and $665 million in state tax revenue generated through domestic and international visitors. That represents a more than 26-to-1 return on investment of state funding, Lt. Gov. Jay Dardenne said in a news release. The state has created promotional videos in German, French and Spanish for the company's website, Prah reports.
The website Discover America has links to each state, promoting tourist attractions, state facts, outdoor adventures, the state's history, and fun suggestions for travelers, such as ordering grits and saying y'all in Alabama, where to get the best desserts in Nebraska, and to order a Moxie soda in Maine.