However, according to recent research, the problem needs to be addressed through encouraging broadband adoption, not just increasing availability. A Current Population Survey asked why people don't use broadband. "No need" was the top response for rural households, and "not available" accounted for fewer than 5 percent of the responses in 2011. "The 'no need' response has increased over time while the 'not available' response has decreased," Whitacre writes. Lack of demand—not supply—of broadband is the chief reason behind the gap.
|The Daily Yonder chart showing respondents' reasons for not using broadband.|
The results of the study predict that if rural households had socioeconomic characteristics typical of urban ones, 52 percent of the percentage point gap in the digital divide would vanish, and if urban households had broadband infrastructures typical of rural areas, 38 percent of the gap would vanish. (Read more)