The new PSAs include two 30-second videos for television and a 30-second and 60-second audio PSA for radio. Additionally, the campaign can provide PSAs that were released in April.
In one PSA, Hayley, from Grant County in the rural part of Northern Kentucky, says, "A lot of people don't know that one little pod of this e-cigarette is equal to a whole pack of cigarettes."
Research shows that public health campaigns can play a crucial role in reducing tobacco use among teens. A 2018 federal report said one in five high-school students and one in 20 middle-school students used e-cigarettes, a 78 percent jump for high schoolers over 2017 and a 48% jump for middle schoolers.
E-cigarettes do not release harmless vapors, but instead contain substances such as: ultrafine particles, which can be inhaled deep into the lungs; flavorings such as diacetyl, a chemical linked to serious, irreversible lung disease; volatile organic compounds, which are known to be carcinogenic; other cancer-causing chemicals; and heavy metals, including nickel, tin and lead, according to the Centers for Disease Control and Prevention.
E-cigs also contain high levels of nicotine, which is highly addictive and can harm young people's brain development and reduce attention span and impulse control. Nicotine use in adolescence can also prime the brain for future addiction to other drugs, says the CDC.
On Aug. 7, the Food and Drug Administration announced that it was investigating 127 reports of seizures, tremors, fainting or other neurological symptoms that may be related to electronic cigarettes, and have asked anyone who has experienced such symptoms to report them.
All the PSAs can be found at www.ijustdidntknow.org. Contact Alexa Kerley at 877-326-2583 or firstname.lastname@example.org for broadcast-quality copies.