Theme of National Newspaper Week, to be observed Oct. 4-10, is 'Power of the Press'

The newspaper-association managers who organize and promote National Newspaper Week are emphasizing the industry's traditional medium in the 75th annual observance, set for Oct. 4-10. The theme is "Power of the Press," illustrated by images of newspaper presses that have become less common as the industry consolidates, limits expenses and increases its emphasis on digital media. The week's main logo shows a newspaper in print, on a smartphone and on a tablet, against a press backdrop.

"This observance underscores the impact of newspapers to communities large and small," the week's website says, urging editors and publishers to "editorialize locally about how your newspaper is relevant to your community. This can be about your government watchdog role, coverage of community events, providing timely public notices, etc."

The NNW website includes columns, cartoons, a crossword puzzle and state-specific ads. This year's chair is Layne Bruce, executive director of the Mississippi Press Association. The 2015 chair of the Newspaper Association Managers group is Lisa Hills of the Minnesota Newspaper Association.