“For some rural residents, their local news often focuses on urban communities with issues quite different from their own,” wrote Eunji Kim, Michael Shepherd and Joshua Clinton in the Proceedings of the National Academy of Sciences.
They found that rural residents who watched local news from a top-25 market were more likely to social distance than those outside of a top-100 market. Rural residents in top-25 markets were also more likely to say they wore a mask outside during the period studied, and more likely to stay home, except for trips to buy food. However, political ideology was a stronger predictor of behavior.
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