|Congressional leaders and bill sponsors watch President Biden sign the postal-reform bill.|
House sponsors James Comer and Carolyn Maloney are second and third from right, respectively.
Wednesday, President Biden signed a postal-reform bill that "shaves more than $50 billion off the USPS balance sheet. It also extends a new opportunity for newspapers to use mail sampling to reach non-subscribers with promotional copies," says a National Newspaper Association media release. "The Rural Newspaper Sustainability Act, broadening the sampling allowances for Within County newspaper mailers, was included in the PSRA with the sponsorship of Reps. Carolyn Maloney, D-New York; and James Comer, R-Kentucky. It lifts the existing cap on the number of nonsubscriber copies newspapers can mail at the lowest commercial rate from 10 percent of a newspaper’s paid within-county distribution to 50%." The 50% sampling rule is effective immediately.