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| The funding aims to help rural and underserved areas keep their stations afloat. (PBS graphic) |
The Knight, MacArthur and Ford foundations, along with other major philanthropies, have pledged "nearly $37 million in emergency funding to keep public media stations afloat," reports Scott Nover of The Washington Post. A consultancy, Public Media Company, will manage millions of pledged dollars through a "bridge fund" aimed at helping "most at-risk public radio and TV stations across the country." Other donations will go directly to "stations and programs in the public media ecosystem."
Tim Isgitt, Public Media Company’s CEO, said his "fundraising goal is $100 million over two years to stave off the full effects of federal defunding, which he said immediately threatens 115 stations serving 43 million people," Nover writes.
Isgitt told Nover, "They’re all in rural and underserved areas of the country with very little access to philanthropy and other news sources. The idea is to move resources to stabilize these at-risk stations, but also to help put them on some sort of pathway to sustainability.”
The Knight Foundation said its primary objective is to "help the organizations that derive 30% of their annual budgets or more from federal funding doled out by the Corporation for Public Broadcasting, which recently announced it is shutting down in the face of defunding," Nover reports.

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