Study: Gen Z journalists may be avoiding rural newsrooms

Some younger journalists worry that rural newsrooms
might be too conservative for them. (Adobe Stock photo)

Gen Z journalists may be steered away from rural newsrooms due to a lack of knowledge in jobs available, as well as concerns of salary, politics, social life and career advancement potential, according to a new study involving students in the United States and Canada.

To examine why students in their late teens to early 20s are not attracted to working in rural areas, journalism professor Teri Finneman of the University of Kansas and instructor Tyler Nagel of Southern Alberta Institute of Technology surveyed 183 of their local mass communication students to ask how they felt about the possibility of reporting in rural communities, writes Tandy Lau for E&P Magazine.

Shared below is a Q&A on why some students who were surveyed find reporting in rural areas to be unappealing and what newsrooms may be able to do to attract younger journalists.

Q: Why aren’t more journalist students aware of available jobs in rural areas?
A: Some journalism schools are only teaching their students about journalism at a national level and not providing the context of journalism at a rural level. Eighty percent of Kansas respondents said they had not been taught about rural journalism in their classes at all, so they didn’t know what jobs there are available.

Q: Why are students concerned about salary?
A: While rural newsrooms often have a lower cost of living, students still have financial concerns. The Kansas respondents said they face student debt while the Canadian respondents face a current housing crisis.

Q: Why might students be concerned about politics?
A: Kansas students, particularly those with diverse backgrounds, responded they fear not being welcomed in rural communities due to polarizing politics and rural areas leaning red.

Q: How can rural newsrooms combat concerns of a lack of social life and career advancement opportunities?
A: Communicating with young journalists still in school is key in opening rural opportunities for them. Modernizing job descriptions, communicating opportunities to grow into leadership roles, creating a network for young journalists to socialize, and incentivizing the possibility of taking over a rural paper are a few of the recommendations by Finneman and Nagel after conducting their study.