Wal-Mart put a "classifieds" link on the site in the last week of May "in what has been described by the Bentonville-based retailer as a test program," Stacey Roberts of WEHCO's Arkansas Democrat-Gazette reported. "It takes visitors to lists of advertisements that can be searched according to location, product or service offered." The newspaper said its management was surprised. (Read more) For Roberts' latest update, via the Southern Newspaper Publishers Association Bulletin, click here.
"Wal-Mart noted that WEHCO's ads would be exposed to a larger audience, and it was possible to direct a inquiry back to the newspaper's Web site," the Bulletin reported earlier. "WEHCO noted that users could review the content of these ads on the W
Classified sites such as Craigslist and Career Builder, which is owned by major newspaper companies, have concentrated on larger markets. WEHCO is concerned that the move by Wal-Mart, which has most of its stores in rural areas, "could be a significant threat to sm