The study found that reporters "are increasingly focusing their attention on developing their professional identities on social media rather than their personal identities," Denise-Marie Ordway reports for Journalist's Resource. Researchers say "reporters have been asked to make changes to the way they present themselves and their content on social media, including adding their news organization’s logo to their social media pages and providing fewer links to news items that were not published by their employers. They also have been asked to help promote events and partnerships that might cast their news agencies in a positive light."
Researchers say reporters struggle with balancing their professional and personal identities online, Ordway writes. "There still is uncertainty among reporters and editors about acceptable practices on social media, especially as they relate to personal branding and company branding." Another problem is that "reporters are being asked to read and respond to social media posts at all times, which they view as an added burden among a long list of job responsibilities." (Read more)