Free conference April 14-15 to teach community journalists the business basics of social media

This year's Potter Conference at the Reynolds Journalism Institute at the University of Missouri will focus on how using social media can increase a newspaper's business.

The free conference will highlight how "community news organizations—weeklies, small dailies, and their websites—went from overwhelmed to overjoyed as they successfully tackled new opportunities," including a family-owned group of weeklies that brought in $400,000 in business in 10 days, says the conference website. The conference, from April 14-15, will teach participants the basics of social media and allow them to build a social-media page.

The institute is offering to pay for one hotel night for up to 40 organizations (one room per organization registered before March 31). To register click here. For more information click here.