Missouri Press Association plans ad campaign to combat newspaper circulation declines

With the struggles of major newspapers much in the news, the Missouri Press Association wants to address the issues that are behind declines in circulation and readership. In February's Bulletin, the MPA's publication, the organization announced it would be working with Strategists LLC to "develop a message on the value of newspapers to reach and influence your existing and potential subscribers and readers."

MPA wants input from newspapers in the early stages of this process, as it seeks to combat negative perceptions of newspapers. "The perception that we represent an outdated, maturing industry that's tied to old technology is wrong and it has hurt us . . . We are the source of the vast majority of news and information in our communities," the MPA writes in the Bulletin. "It's important for us to tell the story." (Read more)

MPA Executive Director Doug Crews told us the association plans to hold a March 13 meeting to discuss the initial ideas and visions for the campaign. If you have ideas for him, feel free to contact him. Go here for full contact information for the MPA.