|John Oliver of "Last Week Tonight" (HBO)|
"In 18 minutes, he did what we've been trying for 30 years to do and that is just reach a general, broader audience," North Carolina chicken farmer Craig Watts told Abbruzzese. "The story that he told, I cannot tell you how hard that is to tell to someone that is not really familiar with it."
"Plenty in the media are willing to take on tough subjects, but none are creating the type of wake" that Oliver does each Sunday night, Abbruzzese writes. Page views on sites about contract chicken farming spikes after Oliver's May 17 segment (Parse.ly chart):