Study finds these factors bring college grads back to rural hometowns: schools, friends, rurality, fewer degree holders

"Many academics and journalists have written about rural 'brain drain,' the migration of talented and bright young people who leave their communities, usually in search of better economic opportunities. Now Iowa State University researchers "have identified three significant factors that draw people back to their hometowns a decade or two after leaving: public schools, population density and other college-degree-holders in the community," says an ISU press release.

The study, recently published in Rural Sociology, found that college graduates between 34 and 43 were more likely to return to their rural hometowns after graduation if they had a strong attachment to their public K-12 school, felt like their teachers cared about them or that they were part of their school's community, and/or had close friends there. 

The researchers also found that grads were more likely to come back to hometowns with lower population density and fewer postsecondary degree holders. They speculated that grads felt they could have a bigger impact in such a town, through employment, volunteering, and local leadership.

The findings are an interesting counterpoint to conventional wisdom that pins brain drain on economic factors. While those are surely a factor—a rocket scientist has to go where there are rocket scientist jobs—the study highlights the importance of community and social relationships.