Speakers are still being added to the program of the third National Summit on Journalism in Rural America, to be held July 7 in Lexington, Ky., and online. Registration is required, but is free, here.
The latest addition is Jeremy Gulban, CEO of CherryRoad Media, which started in 2020 but already owns almost 80 newspapers, most of them bought from Gannett Co., which "had really run them into the ground," so much that it's proving hard to build circulation and reveue, he told us this week. Gulban said he will talk about experiments he is starting next week in some of his markets.
Gulban will join a wide range of news-industry professionals, academic researchers and instructors, journalism funders, and community developers who realize that communities need local journalism. The program includes:
- A discussion of journalism innovation and alternative revenue, by Jack Rooney, managing editor for audience development of The Keene Sentinel, a small daily in New Hampshire, and David Woronoff, publisher of The Pilot, a twice-weekly in Southern Pines, N.C.;
- The latest figures on news deserts and ghost newspapers, with a rural angle, from Zachary Metzger, a researcher at the Medill School at Northwestern University;
- Presentation of research about community engagement and an experiment in new business models for local journalism by Nick Mathews of the University of Missouri;
- A publisher's perspective on that ongoing experiment in engagement and new business models, from Joey Young of Kansas Publishing Ventures in Hillsboro, Kan.;
- A discussion of how to use citizens as news correspondents, including Lynne Campbell of the Community News Brief in Macomb, Ill., and Lindsey Young of KPV, developer of the training program "Earn Your Press Pass;"
- A discussion of philanthropy for rural journalism, led by Duc Luu, journalism officer of the John S. and James L. Knight Foundation;
- The latest on advocacy of government policies at the state level to help sustain local journalism, from Anna Brugmann of the Rebuild Local News Coalition;
- A presentation on community building and engagement from the Community Strategies Group of The Aspen Institute;
- Debra Tobin, owner and editor of the Logan-Hocking Times in southeast Ohio, which has a business model that may be unique: an online startup that added a free weekly print edition to serve residents of rural Hocking County who aren't online.
- What it's like to stop printing a newspaper and move it to Facebook, from two award-winning rural publishers who felt they had to do that: Laurie Brown of The Canadian Record in Texas and Ryan Craig of the Todd County Standard in Kentucky;
- A discussion of how university journalism programs can fill gaps in local news coverage, led by Richard Watts of the Center for Community News at the University of Vermont, with Alan Miller of Denison University in Ohio and Chris Drew of Louisiana State University;
- A presentation from Melissa Cassutt of the Solutions Journalism Network and one of its partners, Casper Star-Tribune government reporter Mary Steurer;
- Reports on rural start-ups, including Jennifer P. Brown of the Hoptown Chronicle in Hopkinsville, Ky., and Nicole DeCriscio Bowe, who has local foundation support for her start-up in Spencer, Ind.;
- A discussion of broader rural news coverage, from The Daily Yonder and Alana Rocha of the Institute for Nonprofit News's Rural News Network;
- A concluding roundtable led by Benjy Hamm, incoming director of the Institute for Rural Journalism and Community Issues, sponsor of the Summit (and publisher of The Rural Blog).
The institute's research question for this year's Summit is the same as last year's, "How do rural communities sustain local journalism that supports democracy?" We expect more answers!
The Summit will be held at The Campbell House Curio hotel on US 68 in Lexington, the same highway that took attendees to the second Summit last June, but this time much closer to Blue Grass Airport. A limited block of rooms is available at $139 per night, through next Friday, June 23. For registration and hotel information, click here.
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