More selective colleges aim to get rural students who've been accepted to take the leap and enroll

Rural students accepted to selective Amherst College make 
s'mores and discuss their futures. (Photo by Lucy Lu, Hechinger)

Prestigious colleges throughout the U.S. are increasing efforts to convince more rural high school seniors to not only apply for admission but to enroll upon acceptance. Student and family support initiatives are being created to help those seniors take the leap, reports Jon Marcus of NPR in collaboration with The Hechinger Report.

Roughly three years ago, a full-fledged initiative known as the STARS College Network — for the Small Town and Rural Students — was launched by rural-born philanthropist and University of Chicago trustee Byron Trott, who invested $20 million to start the program, Marcus explains. During its first three years, STARS aimed to help more rural students learn what more elite colleges were offering and apply.

Even though more rural high schoolers graduate than their urban and suburban counterparts, getting rural students to consider and apply to colleges like Brown, MIT and Yale is a tall order. "Ninety percent of rural students graduate from high school," Marcus reports. "But only a little more than half go straight to college."

The reasons rural high school graduates avoid colleges, particularly those that are more selective or far away from home, are complex and can range from being scared off by tuition costs to not even knowing where to start applying. Nonetheless, the STARS College Network has made progress. Marcus adds, "As STARS has built momentum, more than 90,000 rural students applied to its member institutions last year, up 15% over the year before."

But STARS leadership saw a gap. Even when rural students were accepted to more elite colleges, they did not enroll. New funding from the Trott family is working to change that. Marcus reports, "Trott's foundation has since injected another $150 million into STARS, which has expanded from 16 member schools to 32."

To encourage accepted students to enroll, some STARS colleges are covering the costs for "prospective students and admitted applicants from rural areas to spend a day or two on their campuses," Marcus explains. "More than 1,000 students took advantage of that opportunity last year."

Not only does adding rural students to a selective college body help rural students and families achieve upward mobility, but it also helps colleges create a more diverse set of opinions and learning experiences for all students. Michael Elliot, the president of prestigious Amherst College in Massachusetts that participates in STARS, told Marcus, "Students growing up in rural areas bring perspectives and experiences that students from urban environments don't have."