Tuesday, May 12, 2026

Small towns use simple fix that starts with private funds to keep high schoolers out of dead-end jobs

rootED advisors help rural students navigate educational
and employment complexities. (rootED photo)
A new program launched by billionaire investment banker Byron Trott is helping students at small-town high schools develop and execute after-high-school plans that tap into their interests and keep them out of "dead-end jobs," reports Lauren Weber of The Wall Street Journal

Called rootEd Alliance, Trott's program "has placed advisers in schools across seven states to fill a gaping void: 17- and 18-year-olds are expected to navigate an astoundingly complex labor market, often with little or no explicit guidance," Weber explains. 

The majority of the 280 schools that rootEd partners with "already have guidance counselors," Weber writes. But many are "overstretched with basics like sorting students’ schedules and managing the life emergencies that hit students all too often."

The program partners with more than 1,500 national
and local businesses. (rootED photo) 
By planting an advisor dedicated to providing career guidance and opportunities, students and their post-high school plans get more attention. According to Weber, that kind of focused planning is particularly important for rural students who are traditionally exposed to fewer career options and role models. Root advisers also help employers connect with potential employees to fill skilled-labor shortages. 

Through its advisors, rootED also aims to help students avoid poverty by training for careers with solid pay and promotion possibilities. Weber reports, "Once a school is staffed with a rootEd adviser, students are 54% less likely to wind up in low-skill, low-paying jobs than before." 

At schools where a rootEd advisor is working, students are more likely to pursue higher education. Weber adds, But advisors are "agnostic on whether students choose college, military service, employment or trade school," Weber reports. "The goal is for each senior to have a Plan A and ideally a Plan B." To help students develop those plans, advisors take students to different trade schools and colleges and promote scholarships.

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