Companies and retailers finally cut prices in response to U.S. consumer frustration and lack of cash

U.S. companies are finally taking American consumer frustration over inflation and high prices seriously. "Companies from Clorox to Kraft Heinz are finally realizing that half of American consumers can’t afford what they are selling," report Sarah Nassauer, Heather Haddon and Natasha Khan of The Wall Street Journal. 

Kraft Heinz has lower prices on several popular
grocery items.

For the food industry and retailers, having half of the U.S. population — roughly 180 million Americans — struggle to put food on the table isn't good for business, even when those businesses are making money. The Journal reports, "To appeal to cash-strapped and inflation-weary shoppers, the companies are launching smaller and cheaper products, pitching value packages and, in some cases, reversing price increases."

Companies like Target, Walmart and Coca-Cola are aiming their deals at lower-income Americans who are being squeezed by gas prices, food inflation and wages that aren't keeping up with costs. "Walmart executives said that they had lowered the price tag on 7,200 items and planned to use the company’s tariff refund to fund further price cuts."

Kraft Heinz has reduced prices on several of its staple products, including Oscar Mayer Deli Fresh products and Maxwell House coffee. It plans to "absorb about 80% of its inflation this year," Nassauer adds. The company's CEO, Steve Cahillane, told the Journal, “The consumer can only absorb so much.”

Target's lower toy prices have increased
sales. (Target photo)

Even car companies have gotten the memo. "Jeep maker Stellantis, which also makes Ram trucks and Chrysler minivans, is planning seven new cars 'under the $40,000 range,'" Nassauer writes. It's also planning for two new car models that will retail for under $30,000.

Several companies that voluntarily slashed prices are seeing sales volumes increase. Target’s successful toy department price cuts are an example. In a recent meeting, the company told investors that "it is experiencing 'tremendous growth' in its toy department, where it has introduced offerings priced at $20 or less," the Journal reports.

Hunter program provides food for local food banks in Georgia

Donated deer meat feeds thousands of Georgians through the 
Hunters for the Hungry program. (Photo by E. Jones, Grist)

By participating in Hunters for the Hungry, Georgia hunters use their harvested deer to feed their own families and help local food banks address food insecurity, which is often concentrated in the state's rural counties.

Sponsored by the Georgia Wildlife Federation, the program allows hunters who harvest more meat than they need to donate the extra. Emily Jones for Grist reports, "This year, the program has set a goal of collecting 140,000 pounds of donations, which the state Department of Natural Resources estimates can feed 560,000 people."

While not all donated meat is used to feed rural residents, a large percentage stays in the rural community where the deer were harvested. "Across Georgia, nearly 15% of families are food insecure," Jones explains. "Rural Hancock County, nestled between Atlanta and Augusta, has the highest rate in the country of children facing food insecurity, at 47%."

Many people outside of rural systems tend to think that because rural areas have large farms, everyone has plenty of food. But that isn't how the U.S. food industry works. Most of the peanuts, chickens and eggs produced on Georgia farms supply "the wider U.S. food system. . . which means the majority of people who grow food and farm animals have to rely on grocery stores to buy their food just like people in big cities."

So far, the Hunters for the Hungry program has proved successful, and its state-sponsored support is growing. Jones reports, "The state recently increased funding to $350,000 annually, allowing the program to expand from six processors to 56 and add freezer trailers to store additional meat."

As traditional food bank volunteers age, finding enough workers to staff pantries is becoming a challenge

Food bank volunteers are often older.
(Photo by Katherine Emery, The Maine Monitor)

Over the past 20 years, the average age of food pantry volunteers has climbed, leading some volunteers to reduce their hours or stop volunteering due to health issues. Meanwhile, there aren't enough younger volunteers to fill their spots.

In rural states like Maine, where food insecurity is a consistent issue, the "nearly 600 hunger relief agencies that get free and low-cost food from Good Shepherd Food Bank rely on volunteers," reports Elaine Appleton Grant of The Maine Monitor. "This includes 250 food pantries as well as soup kitchens, senior centers, shelters, schools and youth programs."

Food banks thrive with a regularly scheduled staff of volunteers working planned shifts, but many younger generations are more likely to sign up for limited-time commitments. Grant explains, "Younger volunteers are increasingly seeking out what the Minnesota Alliance of Nonprofit Advancement calls 'event-based' volunteering — one-time efforts with no commitment to future shifts."

In many places, it's not that younger people don't want to volunteer, but they're often limited by working so many hours to pay their own bills. Grant writes, "Just 20% of millennials volunteer in Maine, half the rate of Gen Xers and baby boomers." Researcher Quixada Moore-Vissing told Grant, "I would categorize it as being an overwhelmed and overworked society."

Faced with a volunteer shortage in September, Second Harvest Heartland in Minnesota "had to delay the distribution of thousands of pounds of food," Grant reports. "As a result, food pantries in Minnesota and western Wisconsin got the food later than expected."

U.S. food bank system is in distress: 'The urgency of this crisis cannot be overstated'

The Food Bank of Northern Nevada delivers fresh food to seniors,
including those in rural communities. (KFF Health photo)

Slapped with funding cuts and spiking demand, food banks are limping forward without a clear idea of how to fill the gaping hole federal resources used to fill. The financial cuts are especially hard on rural food banks that may lack access to food donations from multiple businesses and grocery stores.

"Food bank managers across the country say their supplies have been strained by rising demand since the Covid pandemic-era emergency Supplemental Nutrition Assistance Program benefits ended two years ago and steepening food prices," reports Jazmin Orozco Rodriguez of KFF Health News. "Now, they say, demand is compounded by recent cuts in federal funding to food distribution programs that supply staple food items to pantries nationwide."

The deep cuts began in March when the Department of Agriculture lopped off $500 million from the Emergency Food Assistance Program, which purchases food from U.S. farmers and distributes it to food banks across the country. Rodriguez writes, "The program has supplied more than 20% of the distributions by Feeding America, a nonprofit that serves a network of over 200 food banks and 60,000 meal programs."

Additional demand paired with waning resources "is especially problematic for rural communities, where the federal program might cover 50% or more of food supplied to those in need, said Vince Hall, chief government relations officer of Feeding America," Rodriguez explains. The EFAP was a lifeline for rural residents facing food insecurity, but that safety net is gone. Hall told Rodriguez, “The urgency of this crisis cannot be overstated."

Local food banks are also grappling with a second $500 million cut from the USDA Local Food Purchase Assistance Cooperative Agreement Program, which aimed to help governments and schools purchase fresh food and produce from local growers.

Reductions to SNAP benefits, such as those currently being considered by lawmakers, could mean some Americans will go hungry. "A proposed budget resolution passed by the U.S. House of Representatives in April would require $1.7 trillion in net funding cuts, and anti-hunger advocates fear SNAP could be a target," Rodriguez reports. "More people living in rural parts of the country rely on SNAP than people in urban areas because of higher poverty rates, so they would be disproportionately affected."

Opinion: Rural Americans already face food insecurity. Will Republican lawmakers leave them even hungrier?

Most Americans don't consider hunger a political
issue. (Adobe Stock photo)

Many rural residents already face the daily struggle of not having enough food. Republican lawmakers eager to cut SNAP benefits may be about to make their battle with hunger worse. "These are anything but good times in rural America, which has been hit by everything from tariffs to extreme weather to bird flu and immigration crackdowns," writes José Andrés in his opinion for The Washington Post. "On top of those crises, Congress is now adding another — threatening to cut federal food benefits as the Republican leadership plays politics with the budget."

Despite rural America being where the country's agricultural powerhouses are, rural residents are more likely to suffer from food insecurity and poverty. "The government’s Supplemental Nutrition Assistance Program, or SNAP — once known as food stamps — is a lifeline for entire rural economies," Andrés explains. "Poverty rates are actually higher outside cities than in them. So it should be no surprise to learn that families in rural counties use SNAP more."

The desire to cut SNAP by Republican lawmakers representing rural regions seems like a particularly harmful mismatch. "In some of the reddest states in the country, where Donald Trump won by 20 points or more in 2024, SNAP benefits are about as widely used as they are in states such as California and New York," Andrés writes. "In Louisiana, where House Speaker Mike Johnson is from, it’s even higher: 1 in 5 count on SNAP to meet their basic food needs."

Congress has planned cuts anyway. "Under the House budget plan, SNAP is facing $230 billion in cuts over 10 years: a massive 20 percent reduction," Andrés explains. "More than two-thirds of SNAP recipients are either children, elderly or disabled. Three-fourths live below the poverty line. For a family of three, that means earning less than $26,650 a year."

Addressing hunger isn't a political issue for most Americans. "Support for hunger and nutrition programs is broad and deep, stretching from evangelical groups to progressive nonprofits," Andrés adds. "Doing good can be good politics. One of the reasons the government exists is to take care of our forgotten neighbors who need a helping hand. If 'America First' means anything, it surely means taking care of the forgotten Americans in so-called flyover country."

Zaytinya photo

José Andrés is a chef, restaurateur and
founder of the nonprofit organization
World Central Kitchen.
Read his full opinion here.

U.S. has about 60 venison donation programs in 42 states that help to feed hungry Americans

Kip Padgelek loads 828 pounds of packaged venison for a
local food bank. (Photo by Randy Ferguson/HSH via the Yonder)

Ending hunger for many rural Americans can begin with connecting hunters with those in need. "Deer venison donation programs provide food-insecure Americans with tens of millions of pounds of meat every year," reports Katie Hill of The Daily Yonder. "And it’s their relationship with hunters, butchers, and food banks that make it possible."

For smaller communities with residents who often struggle with food insecurity, deer meat is a solution that provides sustenance and connection. Hill explains, "In states like Pennsylvania, Texas, and Illinois, where the urban-rural divide seems to deepen with every passing election cycle, venison becomes something of a bridge — a show of communal care passed from hunters to their neighbors in need, near and far."

Getting a harvested deer onto the table of those needs requires the donating hunter to find a butcher to process the meat. That's when businesses such as Kip's Deer Processing in Pennsylvania lend their expertise and hard work. Hill adds, "Kip's is one of roughly 100 independent processors from across the state who do the messy, tiresome work of turning donated deer into ground meat."

Butchers are paid for their work through the state's Hunters Sharing Harvest program, which "compensates participating butchers with money that comes partially from corporate sponsors and non-profit partners of HSH and partially through the Department of Agriculture's Emergency Food Assistance Program (TEFAP) administered by the Pennsylvania Department of Agriculture."

A carve-out within the TEFAP law is foundational for many venison donation programs across the U.S. The allowance provides "funding to be spent on 'intrastate and interstate transport, storing, handling, repackaging, processing, and distribution of foods (including donated wild game)' and other commodity proteins." Currently, there are almost 60 venison donation programs in 42 states.