A digest of events, trends, issues, ideas and journalism from and about rural America, by the Institute for Rural Journalism, based at the University of Kentucky. Links may expire, require subscription or go behind pay walls. Please send news and knowledge you think would be useful to benjy.hamm@uky.edu.
Wednesday, September 23, 2020
Thursday webinar to provide overview of Rural Community Paramedicine Toolkit
Four panelists from tomorrow's Radically Rural summit featured in article about community journalism
A recent article about the issues facing community journalism features four of the panelists from the Community Journalism track at the Radically Rural virtual summit on Thursday, Sept. 24. Tickets are still available.
Liz White, publisher of the Record-Journal in Meriden, Conn., says her paper was doing well before the pandemic, and thanks to the federal Paycheck Protection Program and grants from Facebook and Google, has been able to avoid staff layoffs, Susan Geier reports for the Granite State News Collaborative in New Hampshire.
"All newspapers are challenged, but if you have an innovative culture and mindset, you can see a lot of opportunity for growth. I think what it has done, in general, is spark us to act even faster," White told Geier. Because the Record-Journal has little debt and no corporate bureaucracy to deal with, they can make decisions quickly, White said. Though they've embraced digital content, she said it's still a challenge converting viewers into paying subscribers.
Kristen Hare, who reports on the state of the newspaper industry for the Poynter Institute, told Geier that local journalism must pivot to new revenue models to survive. Cash-strapped small papers are increasingly snapped up by newspaper chains, which are increasingly controlled by hedge funds that don't have an incentive to innovate and ensure the long-term survival of journalism.
Meanwhile, newspaper advertising revenue has dropped nearly 70 percent since 2004 because of social media. When the pandemic hit, newsrooms that diversified their revenue streams fared better, Hare said. Some promising new revenue models include seeking sponsors to fund different kinds of coverage (for example, a sporting goods store might sponsor high school sports coverage). Newspapers could also directly appeal to the community in a fundraising effort, she said.
Many small local newspapers are also at the mercy of disasters, just like other small businesses. The News Reporter, a twice-weekly paper in Columbus County, N.C., has suffered damage from three hurricanes in the past five years, and on top of that is dealing with the economic fallout from the pandemic, according to publisher Les High.
He told Geier that the paper has been able to stave off layoffs by aggressively seeking grants, adding an online newsroom with help from an innovative partnership with the University of North Carolina. "We’ve learned a lot about change," High said. "We’ve moved a lot more to a digital model. If it goes online, you pay for that. We’ve also made key hires with a director of marketing and a super young editor. They are both digitally savvy and understand what it takes to make this model work."
Les Zaitz, editor and publisher of the Malheur Enterprise in Vale, Oregon, said that his paper is very rural and relies disproportionately on ads from local businesses. When the pandemic hit, "traditional advertising vaporized for about a month," Zaitz told Geier. He was worried the paper would have to shutter, but it helped to focus on increasing digital subscriptions and remain clear in communicating with the town. The paper put out a call for financial aid and says readers responded immediately.
After the paper stabilized, Zaitz shifted his attention to helping local businesses with advertising deals, saying that he believes the newspaper is a community partner. "The community needs essential information about the pandemic, and the newspapers can provide it for free with the community’s support," Zaitz told Geier. "It’s not just 'here’s our tin cup.' That just won’t work, nor should it."
National survey finds rural-urban differences in health depts.
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| Chart from NACCHO report; a similar chart in the report shows services and programs more prevalent in rural areas. |
Local health departments serving rural jurisdictions are less likely to provide regulation, inspection, and licensing services, as well as environmental health services, with the exception of regulating public drinking-water supplies, according to a report from the National Association of City and County Health Officials.
On the other hand, "Local health departments serving rural jurisdictions are more likely to provide certain clinical services, including childhood and adult immunizations, maternal and child health services, and screening/treatment for various conditions," and they get more funding per person than their urban counterparts, the report says.
Tuesday, September 22, 2020
Free Friday Poynter webinar discusses how to better cover incarceration and criminal justice ahead of the election
In Wed. webinar, Report for America cofounder to discuss idea for how to save local papers squeezed by hedge funds
EPA allows pesticide atrazine and related chemicals to stay on the market — with some new caveats
Widely used herbicide atrazine, along with its cousins propozine and simizine, can stay on the market, but with new restrictions on its use. Environmental Protection Agency Administrator Andrew Wheeler announced the interim decision Friday at a farmer roundtable in Niangua, Missouri, Todd Neeley reports for DTN/The Progressive Farmer. Atrazine is the second-most widely used herbicide in the U.S., and is mainly used on corn, sugarcane, sorghum, and landscaping.
The new restrictions are intended to reduce potential harm to human health and the environment; the EPA has found in recent years that atrazine exposure can pose developmental risks to children and reproductive risks to wildlife. The new measures include reducing atrazine and simazine use on residential lawns to protect children who play on them, requiring irrigation immediately after applying simazine to residential turf, and requiring workers who spray the herbicides to wear additional personal protective equipment.
"The agency is finalizing label requirements for all three triazines to include mandatory spray drift control measures, to minimize pesticide drift into non-target areas including water bodies, as well as updating label directions to reduce weed resistance to atrazine," Neeley reports.OPINION: Let's build agriculture back better together, say former ag aides from opposite parties, endorsing Biden
Throughout our careers in farming and public service, having worked in Republican and Democratic administrations, we have seen that when it comes to doing what’s best for agriculture, one’s political affiliation does not matter as much as a steady and serious commitment to farmers and their communities. We know that the well-being of the farm community depends on stable leadership that takes responsibility for its actions, gives credit to all who have contributed, and shares benefits with those who have need. We believe that Vice President Biden can best provide that leadership for America.
The past six months have shown more clearly than ever that farmers and farm communities are critical to America’s well-being. Unfortunately, the impacts of the pandemic, as well as failures in national leadership, have exacerbated problems farmers have faced for some time: low prices, high debt, record bankruptcies, and suicide rates. Even as farmers have been called upon as essential workers, the mishandling of the crisis at the national level has increased risk to farm families, crippled supply chains, and resulted in lost jobs and access to health care in their communities.
Farm families and communities have always been resilient and enterprising. They have invested their own money in conserving natural resources and growing crops that produce renewable fuels to create economic opportunities and meet our nation’s energy needs. They have invested their resources in cooperatives that bring economic benefits to rural communities across the country and market value-added products around the world. For many decades, agricultural exports have been the bright spot in our country’s balance of trade, thanks to the hard work and dollars that farmers and their communities have invested in developing reliable markets and trading relationships.
Farm communities have a legitimate reason to expect that their work and that of everyone involved in the food production chain will be valued. They have reason to expect that the nation will recognize how important a vital farm economy is to our society and reason to expect that markets will be expanded, not decimated. Farmers also have every reason to expect leadership at the national level that does not jeopardize years of investment in production capacity and critical markets by acting recklessly, heedless of the consequences and costs borne by our country.
Just as importantly, they have reason to expect leadership that values civility, human decency, and mutual respect; leadership with a record of personal commitment to working across the political spectrum in the best interests of agriculture and farm communities. Leadership, in other words, that values the work of those who have made our agricultural bounty possible.
Vice President Biden clearly embodies these values. No one is better suited to further the interests of American agriculture and preserve the immense value that farmers and ranchers provide to our country as a whole.
Dawn R. Riley of Louisville served in the office of U.S. Sen. Mitch McConnell and at the U.S. Department of Agriculture in the George W. Bush administration. Larry Elworth of Burnsville, N.C., served at USDA and the White House in the Clinton administration and EPA in the Obama administration. They both continue to work on agricultural, food and sustainability issues.
Monday, September 21, 2020
Covid-19 deaths shift rural attitudes about pandemic
Tyler Childers drops a surprise album meant to raise money for Appalachia and raise awareness about racial injustice
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| Screenshot of Childers' album website |
Eastern Kentucky-born country singer and songwriter Tyler Childers released a surprise album on Friday meant to raise money for Appalachian philanthropic efforts and raise awareness about racial injustice to rural white listeners, Joseph Hudak reports for Rolling Stone.
Long Violent History is mostly instrumental fiddle music but includes a track with the same name of the album, in which Childers "sings about the Appalachian upbringing of a 'white boy from Hickman' and how he and his kin have been sometimes labeled 'belligerent' and 'ignorant.' But, he points out, they’ve never had to fear for their lives," Hudak reports. "Could you imagine just constantly worryin'/Kickin' and fightin', beggin' to breathe?" he sings.
"The album arrives with a six-minute video message from the Kentucky songwriter, in which he directly challenges his fans, including his 'white rural listeners,' to empathize with black victims of police brutality," Hudak writes. "It’s a stunning speech, with Childers touching on his six-month sobriety, the covid pandemic, and the South’s misguided allegiance to the Confederate flag. But the focus of his address is on police brutality."Supreme Court vacancy spotlights America's red-blue, rural-urban, political-cultural divide, and rural voters' greater heft
Republicans control the Senate, but "their members represent fewer than half the nation’s population," Balz notes. "Republicans in the House have routinely won more seats than their share of the vote, thanks to the makeup of congressional districts." He notes The Economist magazine's cover story of July 2018, "American democracy's built-in bias toward rural Republicans," which spotlighted "the consequences of a nation with an expanding urban-rural split as wide as it is now in the United States."
Heads up: National Voter Registration Day is Tuesday
National Voter Registration Day is Tuesday. Click here for examples of social media coverage, webinars, press materials, helpful links, and other resources that can be helpful in planning your coverage.
Facebook (including its subsidiaries Instagram and Messenger) is trying to bring in more voters through a campaign with information on how and when to register and vote. The campaign will go beyond social media, with ads on nationwide cable TV channels, radio, and other websites.
Some things that may be of interest to rural journalists:
- As city dwellers have fled for the countryside to escape the pandemic, some rural areas are seeing an uptick in voter registration from Democrats, Karen Rothmyer writes for The Nation.
- Overall new voter registration is down because of the pandemic as motor-vehicle departments and other government service centers have closed or limited access, Business Insider reports.
- Voter registration is much lower than it was in 2016 in states like Texas that do not allow voters to register online, Alex Samuels reports for The Texas Tribune. At least 39 states allow residents to easily register online. In the others, registration is by mail or in person.
- Democrats lead new voter registrations in four battleground states, Max Greenwood reports for The Hill.
Biden was sometimes off base in drive-in town hall on CNN
Saturday, September 19, 2020
As campaigns hit the head of the stretch, editor says they should put more of their ad budgets into newspapers
Friedman cites research suggesting that when newspapers close, taxes and fees are likely to increase and government borrowing costs may go up. "Your federal, state and local lawmakers ought to care whether their constituents have a newspaper that covers city council and school board meetings and explains how proposed new laws would affect them," he writes.
"Too many candidates let consultants convince them print is dead and what they really need is another shouty TV commercial or a glossy mailer comparing their opponent to Hitler," Friedman writes. "Local papers have a rich legacy of serving their communities, and that translates to trusted and respected brands. Marketing research firm Comscore says advertisers on high-quality news websites enjoy a 'halo effect' where reader loyalty translates to positive association with sponsor messages."
Also, newspapers "serve the audience candidates need to reach. Seven out of 10 frequent voters say they read local news in print or online, and 77% make campaign contributions," Friedman writes. "Most importantly, candidates will be communicating their support for journalists’ work in a tangible way. That ought to be worth more goodwill than the YouTube ads we all skip with a swipe and a sigh."
Friday, September 18, 2020
Emails show meatpacking industry largely drafted Trump's order that kept plants open as the pandemic intensified
Meatpacking plants have been a major vector for the coronavirus in rural areas, and many states and counties were ordering them closed to slow the spread of the disease. But in late April, President Trump ordered that plants must stay open in order to supply food.
"Emails obtained by ProPublica show that the meat industry may have had a hand in its own White House rescue: Just a week before the order was issued, the meat industry’s trade group drafted an executive order that bears striking similarities to the one the president signed," Michael Grabell and Bernice Yeung report. "The draft that Julie Anna Potts, the president of the North American Meat Institute, sent to top officials at the U.S. Department of Agriculture was written using the framework of an official executive order and stressed the importance of the food supply chain and how outbreaks had reduced production — themes later addressed in the president’s order."
It isn't clear what USDA and White House officials did with the draft, and the final wording of the executive order wasn't verbatim, but Trump's order emphasized all the points Potts proposed, setting in stone her suggested order to keep meatpacking plants open, Grabell and Yeung report. The ProPublica story provides multiple examples of striking similarities between Potts' draft and Trump's order.
"The draft executive order was one of hundreds of emails between the companies, industry groups and top officials at the USDA since March," Grabell and Yeung report. "Together, they show that throughout the coronavirus crisis, the meatpacking industry has repeatedly turned to the agency for help beating back local public health orders and loosening regulations to keep processing lines running."Trump promised Appalachian voters he'd save coal; he didn't, but they are expected to give him credit for trying
President Trump clobbered Hillary Clinton in Kentucky and West Virginia in 2016. His promise to revive the ailing coal industry wasn't the only reason, but it was a big factor. His failure to fulfill that promise won't likely hurt him much in the election though, Bill Estep and Liz Moomey report for the Lexington Herald-Leader.
Eastern Kentucky coal jobs averaged 3,813 in 2016's second quarter. "In the same period this year ... the industry employed an average of just 2,256 people in the region, according to the most recent report from the state Energy and Environment Cabinet," the reporters write. "Statewide, coal jobs in the second quarter of 2020 averaged 3,760, down from 6,517 in the same period in 2016."
It could be tempting to attribute the coal-sector slowdown to the pandemic, "but the industry was at a low point in Kentucky even before that. The number of jobs in the state averaged 4,608 from Jan. 1 through the end of March, down by more than 2,000 from the 6,517 reported in the same time in 2016," Estep and Moomey report.
Before the pandemic struck, the industry was on the ropes already because of falling demand and cheaper alternatives, Rebecca Elliott and Jonathan Randles report for The Wall Street Journal.
Nationwide coal employment figures don't look much better: "The industry employed 50,400 people the month Trump was elected," Estep and Moomey report. "It rose for a time during his term, but in February, before the coronavirus recession took hold, U.S. employment was back at 50,400, according to the U.S. Bureau of Labor Statistics.
The coal industry's troubles aren't expected to dent Trump's popularity in Central Appalachia. Kentucky and West Virginia are considered such safe bets for Trump that neither campaign is focusing on them. Many voters are willing to give him credit for his efforts to help the coal industry even if they haven't worked, Estep and Moomey report.
Quick hits: Report slams FEMA for failing to help repeatedly flooded homes; abandoned gas wells left to leak methane
A top official at the Department of Health and Human Services has taken a leave of absence after posting a Facebook rant promoting conspiracy theories about the Centers for Disease Control and Prevention and the pandemic. Read more here.
The pandemic has more people thinking about diseases that spread from animals to humans. Here's an overview of major outbreaks caused by such diseases over the past 200 years. Read more here.
The Department of Homeland Security's inspector general slammed the Federal Emergency Management Agency for failing to help tens of thousands of people whose homes have repeatedly flooded. Read more here.
Gas companies are abandoning wells, leaving them to leak methane indefinitely. Read more here.
West Virginia environmental regulators are proposing fine reductions for water pollution violations for a coal company owned by the state's billionaire governor Jim Justice. Read more here.
President Trump announced $13 billion in new pandemic aid to farmers at a rally in Wisconsin. Read more here.
Don't forget: Radically Rural virtual summit is Sept. 24
The summit features six programming tracks: Main streets, community journalism, entrepreneurship, arts and culture, land and communities, and clean energy. The community journalism track includes these sessions:
What's at Stake? Newsrooms increase online revenue and readership using data: What causes a non-reader to subscribe? What can be done to better retain existing readers? Who is having success among small news operations using research? And how are reporters and editors leading the effort? With traditional advertising in sharp decline, community news organizations are using research and data to find ways to increase paid readership and membership. Amy Kovac-Ashley of the American Press Institute will lead a panel of Autumn Phillips, managing editor of the Charleston, S.C., Post and Courier; Les High, publisher of The News Reporter in Whiteville, N.C.; and Liz White, chair of the Record-Journal Media Group in central Connecticut. (9-10:45 a.m. ET)Transformation: Rural news breaks out in all sorts of new ways: New journalism models with promise – digital start-ups, non-profit and co-op ventures, radical new thinking at small news organizations – are springing up across the country, suggesting ways these can be replicated at the small-town level. Kristen Hare of the Poynter Institute leads a panel of Jim Iovino, assistant professor of media innovation at West Virginia University; Larry Ryckman, editor and founder of The Colorado Sun; Les Zaitz, editor and publisher of the Malheur Enterprise in eastern Oregon; and Tamika Moore, managing producer of Red Clay Media in Alabama. (11 a.m. to 12:45 p.m. ET)
Crazy Good: 50 idea that will make a difference: A romp through some of the best ways to increase audience and revenue from game-changing news organizations, with a lively show-and-tell on tactics, techniques and products (including examples of outstanding covid-19 coverage). "You will leave with a magazine profiling new approaches and ideas," the website says. "Looking for an ROI on attending Radically Rural? This is it." Led by Linda Conway, executive director of the New England Newspaper and Press Association, and Terrence Williams, CEO of the Keene Sentinel, co-sponsor of the conference. (2-3:45 p.m. ET)
Thursday, September 17, 2020
Appalachian commission says 22 of its counties raised their economic-status grade in the last year, while 11 fell a notch
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| ARC map, adapted by The Rural Blog; for a slightly larger and sharper version, click on it. |
Investigation shows how CDC's slow, cautious response to pandemic contributed to its spread, especially in rural areas
A bombshell USA Today package details how the Centers for Disease Control and Prevention failed to effectively respond to the growing coronavirus pandemic, contributing to its spread across the U.S.—especially in small towns and rural areas.
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| Julia Donohue (USA Today photo by Jack Gruber) |
"I am no expert in health when it comes down to it. I am a farmer," Barnett told USA Today. "I am an expert on growing cattle and tobacco. I rely on the CDC for guidance." However, Barnett did try to help the local newspaper inform Cynthiana residents. Two days after Donohue's test came back positive, Barnett agreed to fund delivery to every mailbox in the county of a special edition of The Cynthiana Democrat explaining the best known facts about the coronavirus.






