Monday, August 11, 2014

Publisher in Wash. details how weekly reported news during wildfire-caused power outage

As wildfires continue to burn in central and eastern Washington, the weekly Methow Valley News in Twisp, Wash., found itself right in the heart of the story. Don Nelson, editor and publisher of the newspaper, details how it continued to publish during the crisis. Here are some excerpts from his column.

Don Nelson
"Rural weekly newspapers remain vital to their communities, and as a publisher-editor, it’s my job to keep readers informed and connected around the things that are important to them. So how do you respond when nearly every means of doing that job is wiped out in one superheated burst of flame?

"A couple of weeks ago, what would become the biggest wildfire in Washington state history roared through our remote mountain community and then vaulted beyond it, rampaging with such speed and ferocity that it stunned even the most seasoned firefighters. The only prudent thing to do was get out of the way.

"But more than 300 homes could not. Nor could the major electricity transmission line into the Methow Valley, in northwestern Washington. We all knew the fire was advancing on the power line. But preparing for the expected isn’t necessarily any easier than reacting to the unexpected. Only when the lights went out on a broiling Thursday afternoon did we begin to fully appreciate the implications, chief among them that everyone in the Methow Valley was without power for as long as it would take -- eight days, it turns out -- to reach and repair the downed line. Every home and business in our tourism-dependent valley went dark unless they were among those that had a generator or acquired one. But it went well beyond that.

"So I did the only thing I could. I left town, headed away from one of the biggest news stories in the valley’s history and in my 40-year journalism career. The paper’s designer/social media manager and I both decamped to the west side of the Cascades. With power and Internet access, we were able to use our laptops and cellphones the way Steve Jobs intended us to, and we kept our coverage alive remotely, with Facebook postings.

"We both returned Sunday night, me with a loaned generator and a brand-new LG phone with a Verizon account. On Monday, I fired up the generator. We plugged in several computers, charged our cellphones and went to work. We kept up a steady stream of Facebook posts filed from our cellphones using every scrap of dependable information we could obtain from official and on-the-scene sources. Within days, our informal community weekly had thousands of followers.

"While the generator allowed us to use some of our computers, we were not able to network them, and we still didn’t have Internet access, email or regular phone service. We moved stories, photos and page files around on flash drives -- what journalists used to call a “sneaker net.” I called it a low-tech/high-tech mash-up.

"When we finished Tuesday night, one of our sales associates drove about 100 miles -- much of it through the fire zone -- to the Wenatchee World printing plant with the page files on a flash drive. I held my breath until I knew he had arrived safely. It was just an eight-page paper, but I think it meant a lot to the community to have it show up in mailboxes and at the newsstands. We printed extra copies and sold nearly every one. (Read more) To visit the Methow Valley News, click here.

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