Saturday, August 25, 2012

Community newspaper's lip-dub video shows a staff that has fun and cares about the community

One of America's best non-daily newspapers, The Pilot of Southern Pines, N.C., has done th usual fine job as it joined the bandwagon of lib-dubs of Carly Rae Jepsen's hit song "Call Me Maybe." Producers Hannah Sharpe and Cassie Butler, right, describe the process. (Pilot photo by Glenn Sides)

John Nagy, editor of the thrice-weekly, told John Robinson of the Poynter Institute, “We just wanted to practice one of our core corporate values: have fun. It was a great way to break up the long summer and show everyone we don’t take ourselves too seriously.”

Robinson writes, “They’ve succeeded. This is a place that has fun and clearly cares about its community. To me, this feels as if you could walk on in and be invited to sit and have a cup of coffee. Sadly, that’s exactly what many newspapers don’t feel like.” (Read more) Here's the video:

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