While many smaller newspapers only have just begun to use the Web, The Cullman (Ala.) Times has started posting daily video updates on its site. The 10,000-circulation daily drew praise for its innovation from Editor & Publisher's Pauline Millard, who said the paper showed the new technology could be used on a budget. (At right: An image from one of the recent Web videos available daily on the paper's site.)In her column, Millard writes that the staff uses "simple equipment, such as cheap work lights from Wal-Mart, a light diffuser made from PVC and clearance-rack fabric, and an ancient Macintosh computer that serves as a TelePrompTer" for a studio, while the images and sound are captured with "a $300 consumer video camera and a $100 shotgun microphone."
Above all, the newscasts are "hyperlocal," Millard says, and thus give readers and viewers want they want. Called "The Update," the video follows the format of a TV news program, complete with an opening tease of the day's top stories followed by a montage of the newspaper's staff in action and a nod to The Update's sponsor. After the top stories, The Update divides the remaining time among feature and sports stories. In all, it is concise 11-minute video that does far more than the "talking head" format of some newspaper Web video.
To view a recent Web video update from The Cullman Times, go here.
No comments:
Post a Comment