The Poynter Institute will host a free webinar at 3:30 p.m. ET today to help news organizations maximize donations on May 5 for #GivingNewsday.
Giving Tuesday traditionally promotes charitable donations the week after Thanksgiving, but the organizers have announced an extra May 5 observance this year: #GivingTuesdayNow, meant to help those who have been economically impacted by covid-19.
Many in the news media have capitalized on that by calling it #GivingNewsday, in order to call attention to the pandemic's affect on advertising revenue and hopefully attract new subscribers, donors, and financial supporters of local news. Click here for more information about the webinar, and click here to register.
Giving Tuesday traditionally promotes charitable donations the week after Thanksgiving, but the organizers have announced an extra May 5 observance this year: #GivingTuesdayNow, meant to help those who have been economically impacted by covid-19.
Many in the news media have capitalized on that by calling it #GivingNewsday, in order to call attention to the pandemic's affect on advertising revenue and hopefully attract new subscribers, donors, and financial supporters of local news. Click here for more information about the webinar, and click here to register.
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