Marfa, Texas, may be small, but it has a big newspaper success story

Co-owner Max Kabat keeps the cafe stocked with Big Bend 
Sentinel newspapers. (CBS video clip)

Like many rural newspapers in towns off the beaten path, The Big Bend Sentinel didn't make a lot of money. But that didn't make it any less important. The paper had been serving up local news for tiny Marfa, Texas, in far west Presidio County, for nearly a century. 

When the Sentinel's owners decided to sell the paper, they were lucky and smart. "Maisie Crow and Max Kabat had moved to Marfa from New York City in 2016 in search of community," reports Janet Shamlian of CBS News. "Then, in 2019, the paper's owners approached them about buying it. They said they had never considered it before." Kabat told her, "A newspaper found us. We didn't go and search out to find the newspaper."

Crow had worked with local news outlets as a documentary filmmaker, and both she and Kabat knew how unforgiving the newspaper business could be. Shamlian reports, "The couple knew it would be tough to keep the paper afloat without another source of revenue. That's when they became unlikely restaurateurs."

Location of Presidio County, TX
(Wikipedia map)

The couple opened a cafe to add revenue to support their newspaper's bottom line. Crow openly admits that the coffee shop is the biggest money maker. She told Shamlian, "I don't think it would surprise anyone that the large majority of the revenue comes from the coffee shop, the restaurant, and the home goods that we sell."

When Crow and Kabat took over the Sentinel, it had four employees. It now has nearly 20. Shamlian adds, "It's one of Marfa's biggest employers."

Despite its small size, the town is a tourist location, which helps the business, but it's the local support that keeps the paper going. Presidio County Attorney Blair Park told CBS News, "The other news outlets [are] not really concerned about what's going on in Marfa. So if it wasn't for this newspaper, we wouldn't be seeing our local, community news anywhere."

A vodcast and story about The Big Bend Sentinel appears in Editor & Publisher. Watch it here.