Democrats announce plan to 'win over voters in rural areas.'

It could take years for Democrats to see rural voter
 gains. (Adobe Stock photo)

In a bid to change its relationship with rural voters, the Democratic Congressional Campaign Committee announced a first-of-its-kind investment to "win over voters in rural areas — where the party has suffered deep losses in recent elections — in their effort to win a majority in the U.S. House of Representatives next year," reports Ashley Lopez of NPR.

Committee members see the U.S. economy as a topic they can use to engage Trump-supporting and leaning rural voters by showing that Democrats have something better to offer.

Suzan DelBene, who chairs the DCCC, told Lopez, "I think Republicans are turning their back. They've been actively hurting rural communities with the policies they've put in place."

Anthony Flaccavento, co-founder and executive director of the Rural Urban Bridge Initiative, said "economic frustration among most voters could provide an opening for Democrats, and that rural voters tend to align with economically populist policies," Lopez explains.

While Democrats plan their eight-figure investment to make inroads with rural American voters through targeted campaigns and staff focused on rural issues, it's impossible to predict whether they will be able to generate a meaningful shift in rural opinion in the near future.

Lopez reports, "Flaccavento said winning back at least a slice of those rural voters is likely to be 'hard as hell' for Democrats. But, he said, it's a problem the party needs to confront head-on." Flaccavento is pushing for Democrats to make long-term investments in rural races over the next decade, not just the next couple of election cycles.