Survey: Rural voters, especially women, are 'deeply worried about the rising cost of living'

Graph by Sarah Melotte, The Daily Yonder, from Lake Research and the Center for Rural Strategies data

The fight for rural votes during this year's midterm Senate elections could be decided by American voters seeking economy-stabilizing policies from Washington, and by women voters, who are acutely aware of rising living expenses, a new survey shows.

"Rural voters across Senate battleground states are deeply worried about the rising cost of living, and while that concern cuts across party lines, a new poll suggests it is especially pronounced among women," reports Sarah Melotte of The Daily Yonder.

The survey was conducted by Lake Research Partners and the Center for Rural Strategies, which publishes The Daily Yonder, included interviews with 600 rural voters in 13 states where the Senate seat tug-of-war is playing out. "It paints a picture of a partisan rural electorate, but one that is aligned on economic anxiety," Melotte writes. "The poll revealed a consistent gender gap in how rural voters experience economic strain."

Fifty-five percent of rural voters said "the rising cost of living is one of their top concerns," Melotte explains. "That includes about 60% of Democrats and 53% of Republicans. Women were more likely than men to cite the issue as one of their main concerns – 58% compared to 52%."

Graph by Sarah Melotte, The Daily Yonder, from Lake Research 
and the Center for Rural Strategies data

When it comes to stretching family budgets nearly "a quarter of rural women said they were ‘very worried’ about having to choose between necessities like medical bills and food or utilities, compared to only 17% of rural men," Melotte reports.

Pollster Celinda Lake told Yonder Radio, "People were adamant about protecting social security benefits, increasing local manufacturing jobs, cracking down on price gouging, and making healthcare more affordable . . . There is a very, very strong proactive issue agenda in rural America.”