Help your community 'know their risk and protect their money' by raising public awareness with this media kit

To increase the public's awareness of deposit insurance and how it can protect people's money in the event of a bank's failure, the Federal Deposit Insurance Corporation developed a national consumer campaign, "Know Your Risk. Protect Your Money."

The campaign reaches people who may have lower confidence in the U.S. banking system or do not use a bank, as well as those who use mobile payment systems, alternative banking services and financial products that may appear to be FDIC-insured but are not.

The FDIC is asking financial institutions, community organizations, government agencies, and others who serve the public to help raise awareness of deposit insurance protections.

Tips on how to spread the word:

• Link to FDIC's Deposit Insurance page from your website (also available en español).
• Publish posts on your own social media channels using the materials on our social media toolkit page and including the hashtag, #IsYourMoneyInsured.
• Review the campaign launch press release to learn more.

To make the topic less daunting, FDIC offers several "Saving Pigs" in English and Spanish to get the conversation going.