Rural homeownership history includes Sears catalog homes. Thousands still stand today.

Modern reproduction of Sears catalog house in Battle Ground,
Indiana. (Photo by Rosemary Thornton, Wikimedia via the Yonder)

Beginning in the early 1900s, many rural Americans built their homes with construction kits from Sears, the former catalog sales giant. "Between 1908 and 1942, Sears sold some 70,000 customizable home kits across the country through the company’s Modern Home catalog," reports Pat Raia of The Daily Yonder.

Sears kit homes were particularly popular in the Midwest, including "Illinois, Ohio and Missouri, and almost all of them were located in rural or suburban areas," Raia writes. While the build-your-own-home kit appealed to consumers who wanted to save on labor costs, purchasing everything from one source was especially convenient for rural customers who could live long distances from construction suppliers.

The Sears catalog offered kits that included "a sketch of the house, a floor plan, and a basic cost that ranged from $360 to more than $2,000," Raia writes. Once purchased, Sears would send an initial "boxcar containing pieces to get the kit home buyer started. Subsequent deliveries would contain materials for each remaining phase of the construction."

The kits served a dual economic function, providing a path for homeownership and boosting the local economies. Sears Homes Chicagoland blogger Lara Solonickne told Raia, "Many customers had help building the houses from local carpenters and other tradesmen. By the early 1930s, few customers were building the homes by themselves."

Despite being built in stages by people with varying degrees of home construction expertise, many Sears-kit homes are still standing. Raia adds, "Judith Chabot, a researcher who authenticates Sears kit homes, said that there are more than 18,668 on the National List of Sears kit homes still standing around the U.S., and there are likely even more."

While kit-built homes may lack some conveniences newer homes offer, today's purchasers choose them for their unique history and sound construction.