Major U.S. companies need more Americans to 'don tool belts'

Photo by David Cain, Unsplash

Beginning in the 1980s all the way through the early 2000s, Americans who chose to work in the skilled trades were portrayed as individuals who weren't suited for a college education and would agree to end up in a lesser paying and less-respected profession. That's no longer the case.

"Big employers such as Ford and philanthropies are ramping up programs to persuade more Americans to don tool belts," reports Te-Ping Chen of The Wall Street Journal. "New efforts announced just this year already total around $400 million."

Bloomberg Philanthropies recently announced a $90 million campaign aimed at recruiting graduating high school seniors to seek a career in the trades. Chen writes, "The effort includes a partnership with Ford in Detroit, where Bloomberg and the automaker are kicking in $2.5 million each, partly to fund new auto-repair bays for high-schoolers."

Part of the push for younger workers is the aging of Americas trade workers, which has some employers up at night wondering how they are going to refill their skilled worker pipeline. The CEO of Ford, Jim Farley, told the Journal, "Most of our technicians are older — it is a real dilemma. This year alone, the automaker says it is spending $300 million on efforts aimed at filling vital jobs."

Gen Z has consistently shown interest in "blue-collar jobs," Chen explains, "to the point where districts are revitalizing shop classes in some areas, and there is a rising tide of philanthropic spending aimed at aggressively accelerating that trend."

Some U.S. companies are also working to shift the national perception that success in America depends on earning a college degree. Lowe’s Foundation is "spending money on a three-part TV series to highlight stories of workers pursuing careers in the skilled trades, as well as those of their mentors," Chen adds.

A Chinese-owned glass plant in Ohio is 'clobbering' its American competitors

Despite the economic boost that foreign investment can bring U.S. manufacturing, its outcomes can sometimes have negative consequences when a foreign-owned company "clobbers" its longtime American-owned competitor. 

"The rise of a Chinese automotive-glass plant in the Ohio heartland shows the risks when America’s biggest rival sets up shop," reports Gavin Bade of The Wall Street Journal.

Over the past decade, Fuyao Glass America has chipped away at its competitor's edge. "Vitro, the company that owns a plant in Crestline, Ohio, has spent the past year considering whether to shut down," Bade writes. "Fuyao is threatening about 250 jobs at the rival glass factory [that has been] operating since the 1950s."

When Chinese automotive glass maker, Fuyao, partnered with state and federal lawmakers to move into an abandoned General Motors factory in tiny Moraine, Ohio, the project "was hailed as a step to reviving a battered Rust Belt region," Bade explains. Ohio taxpayers, who supported Fuyao's move into the region, "now feel duped," according to the report.

Since 2019, Vitro has "shut three auto-glass plants in Pennsylvania, Michigan and Indiana — decisions the company attributes in large part to Chinese competition," Bade reports. American companies like Vitro say they can't compete with Fuyao's pricing and accuse the company of unfair business and labor practices.

A federal raid on the Fuyao plant in 2024 led U.S. authorities to accuse dozens of Chinese business owners of colluding "to facilitate the harboring, transportation, and employment of illegal aliens at various factories,” including Fuyao, which allegedly funneled $126 million to companies in the scheme," Bade writes.

"Fuyao denies any wrongdoing," Bade adds. "Vitro and its Washington allies say Fuyao’s success reflects a way Beijing might try to hollow out American manufacturing capacity and undermine critical industries."

Sharpie marker manufacturing thrives in Tennessee after moving all production back to U.S.

The Maryville plant makes 1.8 million fine-tip Sharpies 
a day. (Sharpie graphic)

With planning, investments, and an eye on domestic manufacturing, Newell Brands now produces almost all its Sharpie markers in Maryville, Tennessee, using all American-made pieces, except for the felt tips, which are made in Japan, reports Natasha Khan of The Wall Street Journal.

During the early 2000s, Newell moved some parts of Sharpie manufacturing overseas; however, around 2018, company leadership introduced a strategy to move all Sharpie marker production back to the company's 37-year-old Maryville plant.

Overall, the successful move "took close to $2 billion in investments across the company, thousands of hours of training and a total overhaul of the production process," Khan explains. "Newell did it without reducing the employee count, and without raising prices."

Some of the company's transitional success is attributed to robotic advances, but Newell didn't replace people with robots. Instead, it kept its "employees who knew the company and converted their jobs to roles such as automation engineering," Khan adds. For instance, robots now pack boxes and employees "fix the robot instead of packing boxes."

In many cases, Newell paid for the additional education and training employees needed to be prepared for new roles. Khan writes, "The average wage at its Maryville facility, which employs 550 staff, has gone up some 50% over the past five years — without a change in head count."

The Maryville factory floor is "marked squares to delineate space for more lines to shift to America, such as Sharpie’s Clearview highlighter; it will move back from China in coming months," Khan adds. "The factory operates around the clock, making 1.8 million fine-tip Sharpies a day."

What happens to a mill town when the mill closes? Residents may have to accept change or move elsewhere.

Once known for its good-paying paper mill jobs and stinky smell, the small town of Canton, North Carolina, faced an uncertain future after the mill suddenly closed in March 2023. "Canton’s paper mill set the rhythm of life here for some 115 years," reports Emma Goldberg of The New York Times. Despite its sulfur-laden odor, "locals were proud of the mill, which employed hundreds in town and allowed its residents to build homes and send their children to college."

After the mill closed, residents weren't sure if the town could survive without the salaries the factory had provided for generations. "Canton lost its life source, and with it any sense of certainty about its economic future. It became one of more than 60,000 manufacturing hubs that have been wiped off America’s map since the late 1990s," Goldberg writes. "Just over a year after it closed, Hurricane Helene destroyed more than 30 homes and businesses in the area."

After its doors were shuttered, the mill sat vacant for two years until a developer from Missouri purchased it and worked to rally Canton residents to help reinvent the town. "Eric Spirtas closed the deal to buy the mill site," Goldberg reports. "He arrived in a flurry of ideas." 

Canton, N.C. is roughly 20 minutes from Asheville.

While Spirtas cheered for making Canton a must-see tourist destination, locals, including the town's mayor, Zeb Smathers, didn't see tourism jobs as a solution. Goldberg writes, "Smathers knows that many of the locals do not want hospitality jobs. They want high-paying manufacturing jobs. They talk excitedly about President Trump’s promises to make America once again a 'manufacturing superpower.'"

Now that the town's rotten-egg smell has disappeared, new residents and shops have moved in. "Canton’s main street has welcomed an apothecary, a record shop and a guitar store. Amanda Barta, who moved from Texas during the pandemic, opened a soap boutique weeks after Helene," Goldberg writes. 

Even as the town attracts new business, many former mill employees have taken jobs in nearby cities or moved away. At a recent Canton celebration, 77-year-old Gail Mull, a former mill worker who now serves as mayor pro tem, took a good look at the crowd and told Goldberg, "As my mother would say, these are not locals.”

Quick hits: Timely 'Star Wars' series; U.S.A.-made shoes; modern Appalachian cooking; incarcerated firefighters

The Star Wars franchise might begin and end in "a galaxy far, far away," but its newest series 'Andor' serves up some close-to-home conflicts. "Migrant farm workers sweating visa status amid amped-up immigration enforcement. Aggressive strip mining of the land without consideration of local communities.  … Rising disregard for due process and human rights," writes Adam B. Giorgi for The Daily Yonder. "Various installments in the franchise have been associated with or said to draw inspiration from then-contemporary concerns, including the Vietnam War, the Cold War, and the American invasions of Afghanistan and Iraq. But it’s arguably never been more timely or effective than it is in 'Andor.'"

Keen moved part of its production back to the U.S.
(Keen photo via BBC North America)

High tariffs are one tool the Trump administration has put in place to try to stimulate American manufacturing growth, but even as those costs hit the U.S. market, the question remains, "How can the U.S. reinvent its manufacturing sector in today's global economy?" While U.S. factories look different now than they did in the 1970s, it can be done. Family-owned Keen Footwear located outside of Louisville, Ky., is showing the way, reports Michelle Fleury of BBC North America. "With just 24 employees on site, the factory relies heavily on automation — sophisticated robots that fuse soles and trim materials — underscoring a transformation in how goods are made today."

If it feels like life needs a reset or even an "undo" button, heading outside may be the answer. "Nature can save us from a world gone mad," writes Dana Milbank of The Washington Post. "I hiked the Appalachian Trail, and it fixed my brain. … I wandered happily along the trail spotting the colors of the forest in spring: the red columbine, the lavender wild geranium, the lacy maple-leaf viburnum. … I found myself talking back to the birds that seemed to be following us."

Pharmacist Jan Brandenburg shares her
Appalachian roots in her new cookbook.

Sometimes sharing recipes from home is the best way to showcase what your region is all about. For Jan Brandenburg of Kentucky, home is Appalachia, where she learned to love cooking, baking and science. "Today, after nearly 40 years as a practicing pharmacist, Brandenburg has published The Modern Mountain Cookbook: A Plant-Based Celebration of Appalachia, a tribute to her Eastern Kentucky roots and a vibrant exploration of how food — like medicine — can nourish, heal and connect," report Dana Cox and Rosa Mejia-Cruz for UKnow. "Brandenburg often finds herself offering guidance to patients … not just on medications, but on food choices, too. And she's just as happy to share recipes."

Seeing and smelling my mom's homemade yeast rolls rising in a warm oven, getting a nose-full of Grandma's mildewy basement where I used to fetch canned tomatoes, hearing the old Gordon Lightfoot song my dad played until everyone had it memorized. Those are all distinct experiences with memories and feelings attached to them. According to social psychologist and researcher Chelsea Reid, that feeling — nostalgia — is good for us. Reid explains in her story for The Conversation, that "sentimental longing for treasured moments in our personal pasts is linked to our well-being and feelings of connection with others … triggered by sensory stimuli such as music, scents and foods, nostalgia has the power to mentally transport us back in time."

A line of ARC-supported firefighters head off to battle a blaze. 
(ARC photo via Civil Eats)

When people think of firefighters, they don't also think about prisoners, but that's what some firefighters are, and just like non-incarcerated firefighters, they need care, too. "As hurricane-force winds caused wildfires to raze entire neighborhoods in Los Angeles County, more than 7,500 firefighters risked their lives. … Among them were an estimated 1,100 inmates from the California Department of Corrections and Rehabilitation," reports Nadra Nittle of Civil Eats. "Sam Lewis of the Anti-Recidivism Coalition discusses why good meals, better pay, and post-release support could transform the future for incarcerated firefighters — and why society should see their humanity."