A digest of events, trends, issues, ideas and journalism from and about rural America, by the Institute for Rural Journalism, based at the University of Kentucky.
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The NWS blowfly has not crossed into the U.S. (USDA photo)
As part of U.S. efforts to keep the aggressive New World Screwworm out of the country, U.S. Department of Agriculture Secretary Brooke Rollins celebrated the groundbreaking of the USDA's domestic sterile fly production facility last week at the Moore Air Base in Edinburg, Texas, reports Jennifer Carrico of Progressive Farmer.
The new facility will add to the USDA's ongoing arsenal aimed at keeping the blowfly and its flesh-eating larvae from entering the U.S. from Mexico and infecting livestock, other warm-blooded wildlife, pets and even humans.
"Rollins said a year ago, the models showed NWS would have moved into the U.S. by now, but it has not and keeping the pest out has been a huge undertaking for all involved," Carrico writes. "Since last July, USDA has monitored over 7,000 fly traps on the border and has collected over 51,000 fly specimens, with all being negative for NWS."
Sigrid Johannes, senior director of government affairs for the National Cattlemen's Beef Association, told reporters, "The facility in south Texas will help give us a high enough inventory of sterile flies to fight NWS and hopefully eradicate it."
As NWS has moved closer to the U.S., with the closest case just 90 miles away, treatment has been top of mind for U.S. livestock producers.
The flesh-eating larvae are not "a food safety concern, but rather an animal welfare concern. There would also be immediate trade implications for live animals," Carrico explains. The USDA also has a "Screwworm Response Playbook that outlines science-based strategies for officials at the federal, state, and local levels with how to coordinate response operations."
Less than 10% of Americans reported smoking cigarettes in 2024. (Photo by A. Siimon, Unsplash)
For the first time in recorded U.S. history, the number of Americans who smoke cigarettes has dipped below 10%, reports Sarah Todd for STAT. While the Centers for Disease Control and Prevention collected the data, the U.S. government took the unusual step of releasing it without scientific comment. The lack of a CDC analysis led independent analysts at the digital New England Journal of Medicine Evidence to synthesize the information, which turned out to be good news. "It shows that 9.9% of U.S. adults reported smoking cigarettes in 2024, down from 10.8% in 2023. E-cigarette use remained unchanged from the previous year at 7%."
Wildfires in drought-stricken parts of the U.S. can threaten ranchers' livelihoods by burning through vast swaths of grassland meant to feed a cattle herd, forcing livestock owners to purchase feed or sell livestock. But recently, ranchers have been getting a helping hand from Farm Rescue’s 'Operation Hay Lift,' which steps in and provides free hay, including its delivery, to "help ranchers who lost pasture and feed supplies," reports Jennifer M. Latzke of Kansas Farmer. "With the recent historic wildfires burning more than 701,000 acres across Nebraska, Operation Hay Lift is likely to expand."
Unlike this 1981 couple, some Reese's fans aren't as excited about new ingredient mix-ups.
Once upon a time, when chocolate and peanut butter crashed into each other, it was a happy accident. At least, that's how the 1981 Reese's peanut butter cup ad told the story. But when Reese's food designers create new shapes or design twists, known as "line extensions," not everyone appreciates the new mix-ups. Jonathan Deutsch for The Conversationexplains, "Brad Reese, grandson of the founder, issued an open letter criticizing the Hershey Company for introducing line extensions – in this case, mini hearts for Valentine’s Day, with the flavors familiar to Reese’s lovers but made with cheaper ingredients, such as “chocolate candy” and “peanut butter creme.” While Brad Reese and other vocal Reese's fans may not like the ingredient switches, it's a common food industry practice.
The past few years have burdened many American farmers with high costs and low incomes. Farmers' stress can increase with every extreme weather event, fertilizer cost increase or spiking fuel price. It's good to remember that the Farm Aid Hotline (1-800-FARM-AID) is available Monday–Friday to farmers across the U.S. The Farm Aid Hotline connects farmers with resources for
stress, legal or financial issues. The AgriStress HelpLine (833-897-2474) is an option for farmers in Arizona, Colorado, Connecticut, Missouri, Montana, Oregon, Pennsylvania, Texas, Virginia, Washington and Wyoming. The free, confidential helpline is open 24/7.
Hali Williams, right, in action. She won RodeoHouston's breakaway roping title in 2026. (Photo by Mallory Beinborn, RodeoHouston)
If they'd waited for an invitation or a welcoming wave to take a seat on the horse, they'd still be waiting. "Rodeo said bronco riding wasn’t a sport for women. They got on anyway," reports Haley Potter for Offrange. "Rodeo has tried everything to keep women from it. . . . We were long limited to timed events like barrel racing. . . . Despite a deep history of women in roughstock going back well over a century, modern bronc riding has largely been a man’s game. . . . But all that is changing now."
It's new, it's all about rural, and it's served fresh every week. Say
hello to Yonder Radio -- an hour-long show designed to cover current
events and "feature nuanced stories that represent the 60 million people
who live in rural America, and the distinct communities they call
home," reportsThe Daily Yonder. Each topic will add depth to how news and events
impact rural lives. Interviewees on the show will highlight arts, music and
community projects geared toward rural audiences. Jared Ewy, a veteran
radio personality and regular contributor to the Daily Yonder, is Yonder
Radio's host. The show is also available as a podcast. If
you’re a station interested in broadcasting Yonder Radio, get in contact
with the team at info@yonderradio.com
After years without profits, U.S. cattle ranchers resist growing their herds. (Photo by K. Sikkema, Unsplash)
Even as U.S. consumers keep complaining about high beef prices and government officials, including President Donald Trump, have pressured cattle ranchers to lower their prices, American livestock owners have a message for both groups: Get used to paying more for red meat. Patrick Thomas of The Wall Street Journalreports, "High prices are the new normal in the U.S. beef market."
Roughly five years ago, livestock owners were barely scraping by as they contended with high input prices, drought, wildfires and paltry payments from meatpacking companies. To cut costs, they reduced their herd sizes.
Now that beef prices have consistently risen, and consumer demand has remained robust, "ranchers are reluctant to erode their strongest profits in decades by increasing the size of their herds," Thomas explains. "As a result, the U.S. cattle herd is at its lowest level in 75 years."
In January, "ground-beef prices were up 17% from a year earlier, compared with a 2.1% rise for all other groceries over that time," Thomas writes. Beef remains a protein favorite for many Americans who continue to purchase it despite price hikes.
Cattle ranchers, who are finally seeing some profits, have opted to channel money into long-stalled repairs and paying down debts. Other ranchers are investing in breeding plans "that could yield juicier steaks — and possibly land them bigger paydays," Thomas explains. But most don't plan to increase their herd sizes.
All told, U.S. consumers can expect to pay more for beef in the foreseeable future. Thomas adds, "Meatpacking companies have signaled that a smaller beef supply is here to stay."
Carbon credits can provide cattle farmers with a new source of income. (Photo by Bernd Dittrich, Unsplash)
Farmers facing drought,
inflation or labor shortages often sell their generational land rather than go
into debt, reports Yusuf Khan of The Wall Street Journal. In some states, cattle producers are filling financial gaps by using regenerative farming techniques that generate farm income through carbon credit payments.
Frates Seeligson, who farms outside of Nixon in south Texas, told Khan he has seen cash-strapped ranchers sell their land to developers rather than go into the red.
“If you look at the business model of agriculture it’s
somewhat broken,” Seeligson told Khan. “It’s capital and labor intensive with a
very small return, and then you’re subject to the whims of nature." Texas has been facing drought conditions in many regions since 2021.
To combat ranchers' ongoing financial struggles, a carbon credit developer Grassroots Carbon
is paying cattle farmers like Seeligson to use regenerative agriculture
techniques aimed at trapping carbon in their soil, Khan explains. Backed by companies like Microsoft, Nestle and Chevron, Grassroots
sells carbon credits for between $40 and $65 per ton, which have a lifetime of
100 years.
One of the techniques Grassroots promotes is rotational
grazing to keep livestock from overgrazing, Khan explains. “Rotational grazing
is a common practice in farming, but Grassroots suggests ranchers rotate more
often, sometimes daily and on smaller properties, multiple times a day.” For example, Seeligson now uses 28 temporary pastures, as opposed to his
previous nine permanent ones.
The benefits aren’t limited to just storing carbon, though,
according to Allen Williams, a researcher and rancher studying regenerative agriculture. Healthier grasses also make for healthier herds, growing herd
pregnancy rates. Additionally, a “1% increase in soil organic matter can help
soils to hold up to roughly 20,000 additional gallons of water per acre, an
important factor in avoiding flooding,” a study from 2021 shows.
Nearly half of all U.S. farms are not profitable. (Photo by Matthew Putney, DTN)
A bipartisan group of agricultural leaders representing nearly all sectors of the industry sent a letter to congressional agriculture leaders outlining how current farmer distress is so extreme that, if left unaddressed, the country risks a "widespread collapse of American agriculture."
The missive identifies the primary causes of the current farm crisis and urges Congress to begin passing its recommended corrective actions immediately.
"The group charged that Trump administration policies 'have caused tremendous harm to U.S. agriculture' and are having long-term negative effects on the competitiveness of farmers and agriculture," report Jerry Hagstrom and Chris Clayton of Progressive Farmer.
The letter points out the stark realities that many American farmers face today: "Farmer bankruptcies have doubled, barely half of all farms will be profitable this year, and the U.S. is running a historic agriculture trade deficit. These metrics reflect a sharp reversal from record farm export surpluses and farm incomes experienced just a few years ago."
The letter cites multiple factors causing the crisis:
Increased farm input costs driven by tariffs on fertilizer, farm chemicals and machinery parts
Loss of export markets due to trade wars and withdrawal from trade agreements like the Trans-Pacific Partnership
Weakening of international trade partnerships as traditional allies turn to other suppliers
Disruptions to agricultural labor supply affecting dairy, fruit and produce, and meat processing
Massive cuts to USDA staffing and agricultural research funding
Reductions in foreign aid and domestic food programs
The group asked Congress to immediately take nine specific actions to begin restoring stability for American farmers, including exempting all farm inputs from tariffs, passing legislation for E15 ethanol, passing Trade Promotion Authority, completing review of the U.S.-Mexico-Canada Agreement, and passing a new farm bill and farm labor reform.
A letter synopsis and a copy of the letter, including the names and positions of all 27 signatories, are found here.
An animal wound with New World screwworm eggs, larvae and an adult. (Photo by Samantha Gibbs, FWS)
The first New World screwworm animal case in 10 years was discovered in Florida earlier this week, prompting farm leaders and state officials to acknowledge that, although current protocols prevented this infected animal from entering the U.S., the noxious pest's reentry may be inevitable.
The blowfly larvae rode in on a horse "from Argentina [that] presented for routine inspection at an import quarantine facility in Florida," report Chris Torres and Joshua Baethge of Farm Progress. Larvae samples collected from a wound during the horse's examinations were "shipped to the National Veterinary Services Laboratories in Iowa, and it was confirmed that the larvae were New World screwworm."
Sid Miller, Texas agriculture commissioner, said "the detection is proof of the importance of USDA’s import inspection and quarantine protocols," Torres and Baethge write. According to Miller, "Our federal inspection system is working exactly as designed and is an additional biosecurity tool that will protect our industry."
At the annual Lancaster Cattle Feeders Day in late January, Colin Woodall, the CEO for the National Cattlemen's Beef Association, told fellow cattle producers, "You should be worried about [NWS] because no doubt there will be a market impact." Torres and Baethge add, "Woodall said beef producers should be prepared for an outbreak."
Using millions of sterile male NSW blowfly dispersals, the USDA and Mexican authorities have been trying to get ahead of the pest's travel through Mexico and into the U.S., where it's most likely to cross into Texas. Farm Progress reports, "The USDA also announced a new dispersal area for sterile flies going as far as 50 miles into Texas to stop the insect’s northern spread."
Female screwworm flies most often lay their eggs in the open wounds or scratches of sheep or cattle, but the larvae will feed on the flesh of any warm-blooded animal, which should leave more than cattle producers worried. Torres and Baethge explain, "Miller says screwworms can infest any of the 200 mammal species in Texas. That’s bad news for pet owners, not to mention the state’s multibillion-dollar wildlife industry."
Whether it's juicy burgers, a tender tri-tip roast, or the rich flavor of grilled steaks, many Americans love their beef. But affording red meat -- even ground beef -- has become trickier for many household budgets. For some families, purchasing a whole or part of an entire cow could be the answer to beef dinners that don't empty the grocery wallet, reports Emma Glassman-Hughes for Offrange.
Today's meat industry has accustomed most U.S. consumers to choosing beef cuts from grocery store shelves lined with plastic-covered trays, offering a variety of cuts at a wide range of prices. "But with increasing social, political, and economic instability, some [experts] are predicting more Americans will attempt to insulate their pantries. . . by buying their meat in bulk directly from farmers," Glassman-Hughes explains.
Bulk beef purchases cost more upfront, and consumers pay one price per pound for all cuts. However, the initial cost of half a cow (also known as a side of beef) can be $1,300, which can be cost-prohibitive, even though the price per pound ranges from $6.50 to $7.00, which is a significant savings for family grocery budgets. To offset the costs, some families opt to go in together when purchasing a side of beef and then divide the spoils. Sharing a side of beef purchase also helps consumers reduce the freezer storage space needed.
A direct-sale bulk meat purchase also helps cattle producers and local economies. Michele Thorne, who heads up the nonprofit, the Good Meat Project, which focuses on helping Americans afford more ethically produced meat, told Offrange, “I enjoy supporting a local farm, because I know that my money is staying in the community, in the state."
While some cattle farmers handle the butchering for their customers, in more remote locations, cow-purchasing customers have to arrange their own butcher, which sometimes requires planning months in advance. Glassman-Hughes explains. "This country’s butchering industry has been shrinking for the last half-century, stretching the remaining butchers to their limits."
Even with the initial planning for upfront costs, freezer space and a butcher, the "experience of buying meat directly from a farmer instead of shrink-wrapped at the grocery store would seem to outweigh the negatives for many," Glassman Hughes adds. "Thorne believes that, if nothing else, buying directly from farmers and butchers goes a long way toward strengthening the overall community fabric."
Find step-by-step "buying half a cow" tips and instructions here.
Unmanaged cow manure can cause antibiotic-resistant bacteria to proliferate. (Adobe Stock photo)
Manure and antibiotic management on cattle ranches can help prevent the growth of more antibiotic-resistant bacteria, a new study finds.
Researchers have uncovered substantial evidence that unmanaged livestock manure poses a global health risk by transmitting antibiotic-resistant genes (ARGs) when spread in fields or used to water crops.
When antibiotics are used to treat livestock, resistant bacteria and their resistance genes "can build up in cattle guts, which is then excreted into manure," reports Pragathi Ravi for Offrange. Antibiotic-resistant bacteria and their genes "reduce the effectiveness of critical medicines on humans."
Giving farm animals antibiotics only when they are ill -- not as a way to promote growth -- is one way to prevent antibiotic-resistant bacteria and genes from multiplying, according to the World Health Organization.
One problem with antibiotic-resistant bacteria or genes is that once
they have sickened a human, there is no viable treatment. Ravi adds,
"In 2021, a study published in The Lancet estimated that 4.71 million deaths were associated with antimicrobial resistance between 1990 and 2021."
Humans can become ill from contact with untreated manure or from
ingesting food fertilized or watered with unprocessed manure that
contains bacteria. Ravi explains, "Salmonella can grow inside a tomato,
which means washing it externally is not going to help when the tomato
is consumed raw."
Study researcher and professor Xun Qian told Ravi: "Livestock manure carries antibiotic resistance genes that can defeat every major class of antibiotics used in human medicine — including those considered ‘last resort.'"
Implementing programs that support proper manure composting before it is
applied to farmland can help prevent ARGs from spreading.
American-grown potatoes are still affordable and delicious. (Idaho Potato Commission photo)
In a time when going to the grocery store can be both expensive and discouraging, it's good for Americans to reignite their love for the humble, versatile and still affordable baked potato. "The baked potato has always been big and great," writes Eric Kim of The New York Times. "These days, a long Idaho tuber, split down the middle like a hot dog bun to reveal fluffy white starch, a pat of butter nestled into the left side, is still big and — more important — great, with its perfect creamy-crunchy-fresh combo of sour cream, chives, cheese and bacon." Find recipes here.
A rural sheriff in Montana is working to help the region's emergency responders by using "some of his department’s budget to restart a first responder medical training and certification program for deputies to be able to supplement emergency medical providers and help provide care when they are first to the scene of an incident," reports Blair Miller of the Helena Independent Record. Often, when accidents occur in rural Montana, law enforcement arrives well before medical emergency teams. In his announcement, Sheriff Tom Grim said he believes that if deputies could provide medical assistance to victims before an ambulance arrives, their additional training could save lives.
Six states have passed laws banning cultivated meat. (Graphic by Adam Dixon, Offrange)
Where's the meat? According to several states, only animals are meat. "Livestock powerhouse Nebraska became the sixth state to preemptively ban the sale of cultivated meat," reports Jaclyn De Candio for Offrange. Nebraska joined the "beef with cultivated meat" by joining states that already ban the sale of lab-grown meat, including Florida, Alabama, Mississippi, Montana and Indiana. "Florida was the first to pass such a law, and in several cases, companies like UPSIDE Foods already filed lawsuits challenging these restrictions on constitutional and commerce grounds. . . . While laboratory meat products are indeed made from real cattle cells, they give pause to many."
Power grids across the country need upgrades, and areas of the Midwest will get them. "The Department of Energy closed a $1.6 billion loan guarantee for transmission upgrades in the middle of the country — a move that comes as the Trump administration slashes funding for other grid improvements, including a separate transmission megaproject in the Midwest," reports Alexander C. Kaufman of Canary Media. The financing will enable a subsidiary of American Electric Power to "overhaul around 5,000 miles of power lines across Indiana, Michigan, Ohio, Oklahoma, and West Virginia."
A bucket of Kentucky Fried Chicken may be a game-day crowd-pleaser, but the chain has been struggling against competitors that offer on-the-go chicken. "Consumers eat 26% of their fast-food orders in their cars," reports Heather Haddon of The Wall Street Journal. To recapture its market share, the company is revamping its menu to compete with newcomers like Chick-fil-A and Canes. "KFC this month brought back its Original Honey BBQ sandwich, introduced in the late 1990s, at a discounted $3.99 price. The announcement swiped at Chick-fil-A while championing its own sandwich: 'bigger than Chick-fil-A’s AND available on Sundays.'"
Jonah Richard’s first development project was once home to a post office. It now
consists of eight apartments and a coffee shop. (Photo by David
Littlefield, Vermont Public Media)
Despite the daunting challenges of building affordable housing in New England, a homegrown Vermonter found a way to get it done. "Not so long ago, Jonah Richard spent his days working for a white-collar consulting firm in New York City. Now, he fills his time bopping between construction sites in the corner of Vermont where he grew up," reports Carly Berlin of vtdigger. "His philosophy of trying to squeeze more housing into any possible nook and cranny in a building, and in a town – guides all of the projects that Richard takes on through his small construction company and development business. . . . State officials want to clone Jonah Richard."
Many American ranchers see Argentina beef as a major competitor. (Carol Highsmith's America photo)
American cattle ranchers and GOP members from farming states have a beef with President Donald Trump's plan to import meat from Argentina to help decrease U.S. beef prices.
Several GOP senators were "completely blindsided by the president’s announcement that he was looking into a deal with one of American ranchers’ biggest competitors," report Meredith Lee Hill and Rachel Shin of Politico. "Those GOP lawmakers are now facing intense blowback from angry ranchers and beef trade groups."
In her social media post, Nebraska Sen. Deb Fischer wrote, "The U.S. has safe, reliable beef, and it is the one bright spot in our struggling ag economy. Nebraska’s ranchers cannot afford to have the rug pulled out from under them when they’re just getting ahead or simply breaking even."
Other livid GOP members point out that the beef deal with Argentina wasn't a good way to solve grocery store beef prices and that Trump's plan did not "put America first."
While Trump touted Argentinian beef imports as an immediate way to lower beef costs for U.S. consumers, Department of Agriculture Secretary Brooke Rollins unveiled "plans to open up new lands for cattle ranching and support new beef processing plants as part of a broader effort to lower beef prices for consumers," reports Patrick Thomas of The Wall Street Journal. "The effort would also include incentives for production of new, smaller processing plants."
Walmart’s new beef processing plant in Kansas has raised concerns among cattle ranchers that Walmart “will soon look to drive down the price it pays for cattle,” John McCracken reported for Investigate Midwest.
The U.S. beef industry is already struggling. There is a dwindling domestic herd, and four companies control most of the nation’s supply of beef, which makes it hard for independent ranchers to remain in the market.
Additionally, America imports a large amount of beef from JBS, a Brazilian meat processing company, which just went public on the New York Stock Exchange. To Mike Callicrate, a rancher and an advocate for family farms, the entry of JBS into the American stock market is a sign that independent ranchers are going to go out of business.
Big companies, with no other competition, will be able to set the prices as they see fit, completely dominating the market.
An example of this was when Walmart opened a milk-processing plant in Indiana in 2018. As a result Walmart milk prices rose, according to former Walmart CEO of American stores Greg Foran.
“The writing is on the wall,” CEO Bill Bullard of R-CALF said in an interview with McCracken. “We will continue to see more ranchers exit the industry, and we will continue to see fewer cows in the U.S beef cow herd. Walmart is simply just another step in the road to fully integrated, industrialized food production.”
Chunk's broken jaw didn't stop him from feasting on sockeye salmon and
gaining hundreds of pounds this summer. (Photo by Christine Loberg, NPS)
During this year's Fat Bear Week, many Alaskan brown bears made the salmon run at Brooks Falls in Katmai National Park the place where they packed on the pounds eating as much sockeye salmon as possible. But there was one bear that was more dedicated to getting his unfair share of salmon: Chunk. "A bear weighing in at over 1,200 pounds — with a broken (but healing) jaw — is the 2025 Fat Bear Week champion," reports Ava White of NPR. "It’s the first time number 32, or as he’s aptly nicknamed Chunk, has been dubbed the fattest bear in Katmai National Park and Preserve."
An unlikely union between two plants created the potato, affectionately known as the spud. "The origin of the potato has long puzzled scientists. Genetically, it is a close relative of the tomato. But in appearance, it resembles three potato-like species found in South America known as Etuberosum," reports Aylin Woodward of The Wall Street Journal. "The problem is, Etuberosum don’t have tubers — the parts of the potato plant that grow underground, and that we eat baked, mashed or fried. . . . An examination of these DNA sequences revealed that between eight million and nine million years ago, Etuberosum and an ancient tomato exchanged genes." And today's spud was born.
Watching and listening to birds is a delightful hobby that can be enhanced by learning to identify birds by their songs. "Learning bird songs is the difference between 'hearing' and 'listening,'" writes ornithologist Chris Lituma for The Conversation. "Listening requires full attention and limiting distractions. It means using your ears to pick up different patterns in the sounds that birds make. Every person has the capacity to listen and learn patterns in sound." Read all of Lituma's tips for learning bird songs and sounds here.
In this remote arctic town, it's too cold for trees, but strawberries grow by the dozens. "A high-tech greenhouse brings fresh produce to Gjoa Haven, an Inuit hamlet in Canada’s Arctic whose residents have little experience growing plants," reports Norimitsu Onishi of The New York Times. "The greenhouse, researchers hope, will eventually provide an alternative to perishable goods flown in at great cost from southern Canadian cities — and a healthier diet for the Inuit, the only people who have lived in Canada’s Arctic for centuries."
The wolves have learned to associate the drones with people. (Illustration by A. Dixon, Offrange)
In most states, gray wolves are protected, which means livestock owners
have had to find creative ways to keep wolves from preying on their
cattle. While human presence and voices remain the most effective wolf
deterrent, it's often not feasible, so some ranchers are experimenting
with drones combined with human voices from speakers to deter wolves
from grazing cattle, reports
Rose Garrett for Offrange. Dustin Ranglack, predator project leader for
the National Wildlife Research Center, told Garrett, "The wolves in
this area have had exposure to the drone, and they will often already be
moving away when we approach them. They’ve already come to associate
the drone with people, and we’re not necessarily having to use the human
voice."
When feral pigs invade the countryside, they go hog wild, eating farm crops, tearing up the ground, prolifically reproducing and spreading diseases. States have been under pressure to find ways to oust unwanted swine, but few have been as successful as Missouri. "Alan Leary, the feral hog coordinator with the Missouri Department of Conservation, says since 2016 the state’s population of feral hogs has dropped 80%," reports Chris Six of Farm Progress. The state formed a multi-agency partnership that "uses traps, drones, helicopters and more to find and eliminate the feral hogs."
There's no quick fix for low herd numbers pushing beef prices higher. (Graph by Derrell Peel, Oklahoma State University)
After years of hard work and economic struggle, U.S. ranchers are making bank on beef. "Business hasn’t been this good for cattle ranchers in decades, maybe ever," reports Patrick Thomas of The Wall Street Journal. "Cattlemen are now making a record profit of more than $700 per animal, up from $2 five years ago, according to some industry estimates."
Demand for beef is high and herd counts are at historic lows, creating a market where prices have surged for "everything from ground beef to steaks," Thomas explains. "Retail ground-beef prices set a record in August, up about 13% from the same month last year."
U.S. beef cattle numbers began shrinking during recent droughts that decimated grazing lands, and pandemic-era meatpacking backups. Ranchers couldn't afford their herds and opted to thin them to stem their losses.
Farmers are using their new income to reinvest in their herds, pay off debts and purchase more sophisticated equipment. But no one knows how long higher prices will continue. Thomas reports, "Executives of Tyson Foods and JBS — two of the world’s largest meat companies — have projected that cattle supplies could tick up in 2027 or 2028."
Some ranchers don't think increasing herd size is a good business model and are choosing to invest in better genetics instead of more cattle. Thomas writes, "The idea is to produce cattle that can yield juicier steaks — and fetch higher prices."