Quick hits: Cigarette smoking hits record low; hay rescue for ranchers hit by wildfires; rodeo women return; Yonder Radio

Less than 10% of Americans reported smoking cigarettes
in 2024. (Photo by A. Siimon, Unsplash)

For the first time in recorded U.S. history, the number of Americans who smoke cigarettes has dipped below 10%, reports Sarah Todd for STAT. While the Centers for Disease Control and Prevention collected the data, the U.S. government took the unusual step of releasing it without scientific comment. The lack of a CDC analysis led independent analysts at the digital New England Journal of Medicine Evidence to synthesize the information, which turned out to be good news. "It shows that 9.9% of U.S. adults reported smoking cigarettes in 2024, down from 10.8% in 2023. E-cigarette use remained unchanged from the previous year at 7%."

Wildfires in drought-stricken parts of the U.S. can threaten ranchers' livelihoods by burning through vast swaths of grassland meant to feed a cattle herd, forcing livestock owners to purchase feed or sell livestock. But recently, ranchers have been getting a helping hand from Farm Rescue’s 'Operation Hay Lift,' which steps in and provides free hay, including its delivery, to "help ranchers who lost pasture and feed supplies," reports Jennifer M. Latzke of Kansas Farmer. "With the recent historic wildfires burning more than 701,000 acres across Nebraska, Operation Hay Lift is likely to expand."

Unlike this 1981 couple, some Reese's fans aren't 
as excited about new ingredient mix-ups. 

Once upon a time, when chocolate and peanut butter crashed into each other, it was a happy accident. At least, that's how the 1981 Reese's peanut butter cup ad told the story. But when Reese's food designers create new shapes or design twists, known as "line extensions," not everyone appreciates the new mix-ups. Jonathan Deutsch for The Conversation explains, "Brad Reese, grandson of the founder, issued an open letter criticizing the Hershey Company for introducing line extensions – in this case, mini hearts for Valentine’s Day, with the flavors familiar to Reese’s lovers but made with cheaper ingredients, such as “chocolate candy” and “peanut butter creme.” While Brad Reese and other vocal Reese's fans may not like the ingredient switches, it's a common food industry practice.

The past few years have burdened many American farmers with high costs and low incomes. Farmers' stress can increase with every extreme weather event, fertilizer cost increase or spiking fuel price. It's good to remember that the Farm Aid Hotline (1-800-FARM-AID) is available Monday–Friday to farmers across the U.S. The Farm Aid Hotline connects farmers with resources for stress, legal or financial issues. The AgriStress HelpLine (833-897-2474) is an option for farmers in Arizona, Colorado, Connecticut, Missouri, Montana, Oregon, Pennsylvania, Texas, Virginia, Washington and Wyoming. The free, confidential helpline is open 24/7.

Hali Williams, right, in action. She won RodeoHouston's breakaway 
roping title in 2026. (Photo by Mallory Beinborn, RodeoHouston)

If they'd waited for an invitation or a welcoming wave to take a seat on the horse, they'd still be waiting. "Rodeo said bronco riding wasn’t a sport for women. They got on anyway," reports Haley Potter for Offrange. "Rodeo has tried everything to keep women from it. . . . We were long limited to timed events like barrel racing. . . . Despite a deep history of women in roughstock going back well over a century, modern bronc riding has largely been a man’s game. . . . But all that is changing now."

           

It's new, it's all about rural, and it's served fresh every week. Say hello to Yonder Radio -- an hour-long show designed to cover current events and "feature nuanced stories that represent the 60 million people who live in rural America, and the distinct communities they call home," reports The Daily Yonder. Each topic will add depth to how news and events impact rural lives. Interviewees on the show will highlight arts, music and community projects geared toward rural audiences. Jared Ewy, a veteran radio personality and regular contributor to the Daily Yonder, is Yonder Radio's host. The show is also available as a podcast. If you’re a station interested in broadcasting Yonder Radio, get in contact with the team at info@yonderradio.com 

Opinion: Bringing women's leadership back onto the farm could benefit the country

Malia Reisinger runs her family's farm and her house-
hold like generations of rural women before her.

For hundreds of years, American women ran or helped run family farms. The fact that they were female meant little to families who had to rely on every working hand to manage farm animals and crops. As the United States began urbanizing, women were removed from farming leadership, so much so that their decades of farming experience have been largely forgotten.

Book author and public relations consultant Brian Reisinger shares his sister's experience and why he believes revitalizing female leadership on U.S. farms could help bridge rural-urban divides while providing a more secure future for American family farms.

"My sister, Malia, was a skilled welder. . .one of the many trades a farmer picks up, to get [machinery] going again when break­downs halted work on the farm. So, when she needed a part that required going to town, she went in herself," Reisinger explains. "But when she asked a guy for help, she got a response my dad or I never would have: 'Shouldn’t a man be getting it?'"

Quips like that were "one of the countless moments Malia faced being a woman in the 'man’s world' of farming," Reisinger writes. "It was far from the only time she confronted this challenge, despite the independent women she’d grown up working alongside. Rarely, did she encounter openly hostile sexism; more often it was small indignities that piled up over time."

Rural women led social changes for
decades. (Boston Public Library photo)

For some readers, rural life and women's rights may seem at odds, but "American farming once boasted nearly 6.8 million farms, nearly all of them small operations often ran by women as much as their husbands in many ways," Reisinger writes. "For much of our history, rural women led the charge on social progress through many of our country’s biggest crises." 

The place of women as farm workers and as social leaders is marked throughout U.S. history:

• 6.8 million: Farms at America’s height in 1935, mostly small family operations where women did the work of men
• 11.8 million: Men who went off to WWII, leaving behind urban jobs rural women were ready to fill. 
• By the time of World War II, as more than 12.2 million Americans went to war, there was a legion of rural women moving to the city and handling the industrial jobs of the men.
  

Watching and learning from female farm leadership "can challenge us to change. But if we can force ourselves to stop getting rural voters — and each other — so wrong, we can craft new policies to help solve these problems," Reisinger adds. "There’s reason to believe we can do this. We still have nearly 2 million farms in this country, 96% of which are family operations. That’s nearly 2 million families, searching for a way to survive, led by people like my sister who our policymakers could do so much more to understand. . . "

 

Read Reisinger's full opinion here.

More women veterinarians are needed to fill gaps in rural care, but they face issues with sexism and gender pay gaps

Dr. Bailey Lammers courtesy photo

Like many rural workforces that were once male dominated, female veterinarians face sexism and salary discrepancies even though they are now filling many of the shortages in veterinary care. Dr. Bailey Lammers "started her veterinary career nearly a decade ago in her home state of Nebraska where she joined a minority of women practicing in rural areas. At first, Lammers said clients were hesitant about her ability to care for their livestock," reports Lilley Halloran of Harvest Public Media. Lammers told Halloran, "There would be times where they would call in and be like, 'I don't want the female.'"

"Being part of a traditional family and a veteran of the Air Force, Lammers said she hardened herself to criticism from men and eventually built a list of supportive clients," Halloran reports. "Lammers' experience as a veterinarian reflects a national trend. In 2009, the number of women practicing veterinary medicine grew to outnumber men and has only risen since. . . . But experts say rural veterinary spaces are still largely dominated by men."

Clint Neill, a veterinary economist at Applied Economics Consulting, said, "Farming and ranching is a male-dominated field, and as a result, women veterinarians are unlikely to locate in rural practices and even less likely to own them," Halloran adds. "Neill also pointed out a pay gap among veterinarians who own their practices, with male owners making up to $100,000 more than their female counterparts."

Dr. Tamara Hancock, an assistant teaching professor at the University of Missouri School of Veterinary Medicine, believes that "discrimination based on gender is the only explanation for the lingering gap in wages," Halloran reports. "Experts warn more veterinarians are needed across the board. . . . Lammers anticipates even rural industries are bound to be dominated by women soon, given the high number of women entering veterinary schools."

Lammers told Halloran, "Whether the older generation likes it or not, we're going to need everybody to help, you know, raise animals and keep them healthy and keep our food supply healthy."