A digest of events, trends, issues, ideas and journalism from and about rural America, by the Institute for Rural Journalism, based at the University of Kentucky.
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Tight budgets and health concerns have slowed U.S. bourbon sales. (Photo by Thomas Park, Unsplash)
After years of sales growth and production expansion, bourbon distillers and barrel cooperages have seen their businesses shrink as Americans tighten their purse strings, explore sober-curious lifestyles or choose hangover-free options like cannabis and THC beverages, reports Laura Cooper of The Wall Street Journal. "The Trump administration’s trade wars have dented U.S. alcohol exports."
Bourbon's renewed popularity began around 2010, as craft cocktail designers used it as an elevated staple, followed by the pandemic lockdowns, when "Americans heavily stocked their bar carts … with bourbon and other spirits," Cooper explains. "But after peaking in 2022 at 31.2 million nine-liter cases, consumption of American whiskey — including bourbon, Tennessee whiskey, rye and single malts — has slowed."
In Kentucky, where 95% of the world's bourbon is made, the spirit's sinking sales are leading to closed stills, employee layoffs and labor-hour reductions. The state is "awash" with unsold bourbon, Cooper reports. "Kentucky is sitting on roughly 16.1 million barrels of bourbon — the equivalent of around 300 million cases. That’s the largest reserve ever, enough to last as much as 10 years."
Because U.S. law requires bourbon to be aged in new, charred barrels of oak, the bourbon boom became a barrel boom. At its zenith in 2023 and 2024, distillers were "paying upward of $285 per barrel. Since then, prices have dropped significantly, industry players say," Cooper adds. Some large spirit companies have announced plans to sell their cooperages because barrel production isn't needed.
Since bourbon distillers can only use a barrel for bourbon once, when barrels are emptied, they are "often resold to distillers in Scotland or Ireland, where they can find a second act storing scotch, rum or other spirits, over a lifespan of some 80 years," Cooper explains. Used barrels that would have fetched "more than $200 at the end of 2024, now go for around $50, as liquor demand has also plummeted."
Asian carp are invading the Mississippi River and boaters' personal space. (Photo by Megs Harrison, Unsplash)
Asian carp, or "flying fish," are injuring boaters throughout the Midwest
and eating up the food supply of native fish in the Mississippi River, reports Jeanne
Whalen of The Wall Street Journal.
Able to jump as high as 10 feet out of the water, these carp are easily spooked by motors and have given boaters black eyes and broken noses, Whalen reports.
Asian carp came to the U.S. from China and Russia in the ‘70s
to regulate algae blooms in ponds and wastewater treatment plants, Whalen explains.
Due to flooding, they escaped confinement, spread into the Mississippi River Basin, and exponentially reproduced into dozens of rivers.
If they breach the Great Lakes, they threaten the region’s walleye,
bass and trout, which provide the fishing industry $5 billion annually, Whalen adds.
The governors of Michigan and Illinois are urging the federal
government to unfreeze the funding for a river barrier to keep the fish out of
Lake Michigan, reports Whalen. An additional deterrent could be blaring
speakers underwater to distract the carp.
While the public waits for federal help to detain the carp, they have been
creating their own solutions such as wearing helmets while boating, competing in contests to catch the jumping fish, or creating new recipes to eat them, explains Whalen.
The Illinois Department of Natural Resources has officially rebranded
the fish as Copi, short for copious, in hopes consumers find them more
appealing. “Fisherman and chefs report that Asian carp are actually delicious,
though they are so bony they don’t make good filets. Chefs often grind them up and
turn them into fish cakes,” Whalen adds.
Despite planting, growing and harvesting most foundational food in the United States, American farmers only glean a tiny amount of consumer food spending, reports Faith Parum of the American Farm Bureau Federation. Department of Agriculture data from 2024 estimates show that "farmers and ranchers received a combined 5.8 cents of every food dollar, down slightly from 5.9 cents in 2023."
The 5.8 cents in profits are divided by sectors. Parum explains, "Crop producers saw their share decline from 2.9 to 2.5 cents, while livestock producers experienced a modest increase from 3 to 3.3 cents." But overall, the trends show that farmers' share of consumer food dollars has decreased over time. In contrast, the largest share of each consumer dollar is spent on food processing and food service.
The shrinking income underscores why increases in agricultural input costs, such as higher fuel or fertilizer prices, can quickly erode farm income and strain farmers already burdened by low commodity prices.
When it comes to food-at-home purchases, farmer and rancher profits gained a "0.5% increase year over year," Parum explains. "In 2024, the farm share of the food-at-home dollar was 18.5 cents, up slightly from 18.4 cents in 2023."
Products that require little processing produce bigger profit margins. Parum reports, "Fresh eggs returned 69.1 cents per dollar to farmers in 2024, up from 65.2 cents in 2023. Beef rose from 49.8 cents to 52.2 cents, and fresh milk increased from 48.1 cents to 50.8 cents."
The overall picture of farming income spotlights the realities of modern food production and distribution, where "most of the economic value is created after products leave the farm," Parum writes.
The U.S. food and agriculture industries will produce $10.4
trillion for the economy in 2026, backing 48.7 million jobs, reports Feed &
Grain staff.
Despite rising inflation and global trade pressures, the
sector makes up almost 20% of the national economy, increasing profits by $894
billion each year, according to data from the Feeding the Economy report.
Food manufacturing is the largest manufacturing sector in
the country, from two million farms and ranches to 200,000 food manufacturing,
processing and storage facilities. It also includes more than one million restaurants and
foodservice establishments, and 200,000 retail food stores.
The economic impact of the food and agriculture sector in each state. (Interactive map via Feeding the Economy, Click here to choose your state.)
Some of the highlights from the report show the food and
agriculture sector generating:
More than $177.3 billion worth of exports
More than $3 trillion in workers' wages
6.5% growth in direct employment over the last decade
4% yearly rise in wages and 13% rise over the last decade, surpassing inflation
$1.35 trillion in tax revenue for federal, state and local governments, increasing 7% each year
Many rural communities rely on food and agriculture revenue as the backbone of their local economy, with wages reinvested to support local housing, healthcare, education, small businesses and infrastructure, reports Feeding the Economy. “From farm to factory and truck to table, food and agriculture's impact sustains jobs, powers commerce, and strengthens communities across America."
A California bill would give non-ultraprocessed food a seal and premium placement on grocery store shelves. (Unsplash photo)
A California lawmaker is promoting a bill that would give non-ultraprocessed foods a “California Certified” seal of approval and premium grocery shelf space to help educate consumers about which foods are the healthiest, report Nicole Norman and Rachel Bluth of Politico. "The legislation is the latest in a broader war on unhealthy food."
On a federal level, the Food and Drug Administration and USDA continue to tease out a national definition for ultraprocessed food. But California lawmakers created their own ultraprocessed food definition in October 2025, which labels ultraprocessed food as "any food or
beverage that contains flavor or color enhancers and that is high in
saturated fats, sodium or specific added sugars or sweeteners," Norman
and Bluth write.
Educating American consumers about the health risks of ultraprocessed foods and removing them from the national diet are "both popular and bipartisan," Politico reports. "It’s a cause popularized at the federal level by Health and Human Services Secretary Robert F. Kennedy Jr. and his Make America Healthy Again movement."
Unsurprisingly, companies that make ultraprocessed foods are ramping up their opposition to new laws that decrease their market share of U.S. grocery budgets. Norman and Bluth write, "National manufacturers argue that regulatory burdens drive up the price for consumers and that state regulations on ingredients 'risk undermining the system.'"
California's approach, which labels healthy food, is a new twist on the labeling ultraprocessed food debate. Over the past decade, Latin countries have passed laws that require "warning" labels or color-coded nutritional labels on the front of boxes or wrappers.
In 2024, the FDA began considering requiring food labels that "might flag certain health risks, such as high levels of salt, sugar or saturated fat," The Wall Street Journal reports. According to its website, the FDA is currently "proposinga rule that would require a front-of-package (FOP) nutrition label on most packaged
foods to provide accessible, at-a-glance information to help consumers
quickly and easily identify how foods can be part of a healthy diet."
Less than 10% of Americans reported smoking cigarettes in 2024. (Photo by A. Siimon, Unsplash)
For the first time in recorded U.S. history, the number of Americans who smoke cigarettes has dipped below 10%, reports Sarah Todd for STAT. While the Centers for Disease Control and Prevention collected the data, the U.S. government took the unusual step of releasing it without scientific comment. The lack of a CDC analysis led independent analysts at the digital New England Journal of Medicine Evidence to synthesize the information, which turned out to be good news. "It shows that 9.9% of U.S. adults reported smoking cigarettes in 2024, down from 10.8% in 2023. E-cigarette use remained unchanged from the previous year at 7%."
Wildfires in drought-stricken parts of the U.S. can threaten ranchers' livelihoods by burning through vast swaths of grassland meant to feed a cattle herd, forcing livestock owners to purchase feed or sell livestock. But recently, ranchers have been getting a helping hand from Farm Rescue’s 'Operation Hay Lift,' which steps in and provides free hay, including its delivery, to "help ranchers who lost pasture and feed supplies," reports Jennifer M. Latzke of Kansas Farmer. "With the recent historic wildfires burning more than 701,000 acres across Nebraska, Operation Hay Lift is likely to expand."
Unlike this 1981 couple, some Reese's fans aren't as excited about new ingredient mix-ups.
Once upon a time, when chocolate and peanut butter crashed into each other, it was a happy accident. At least, that's how the 1981 Reese's peanut butter cup ad told the story. But when Reese's food designers create new shapes or design twists, known as "line extensions," not everyone appreciates the new mix-ups. Jonathan Deutsch for The Conversationexplains, "Brad Reese, grandson of the founder, issued an open letter criticizing the Hershey Company for introducing line extensions – in this case, mini hearts for Valentine’s Day, with the flavors familiar to Reese’s lovers but made with cheaper ingredients, such as “chocolate candy” and “peanut butter creme.” While Brad Reese and other vocal Reese's fans may not like the ingredient switches, it's a common food industry practice.
The past few years have burdened many American farmers with high costs and low incomes. Farmers' stress can increase with every extreme weather event, fertilizer cost increase or spiking fuel price. It's good to remember that the Farm Aid Hotline (1-800-FARM-AID) is available Monday–Friday to farmers across the U.S. The Farm Aid Hotline connects farmers with resources for
stress, legal or financial issues. The AgriStress HelpLine (833-897-2474) is an option for farmers in Arizona, Colorado, Connecticut, Missouri, Montana, Oregon, Pennsylvania, Texas, Virginia, Washington and Wyoming. The free, confidential helpline is open 24/7.
Hali Williams, right, in action. She won RodeoHouston's breakaway roping title in 2026. (Photo by Mallory Beinborn, RodeoHouston)
If they'd waited for an invitation or a welcoming wave to take a seat on the horse, they'd still be waiting. "Rodeo said bronco riding wasn’t a sport for women. They got on anyway," reports Haley Potter for Offrange. "Rodeo has tried everything to keep women from it. . . . We were long limited to timed events like barrel racing. . . . Despite a deep history of women in roughstock going back well over a century, modern bronc riding has largely been a man’s game. . . . But all that is changing now."
It's new, it's all about rural, and it's served fresh every week. Say
hello to Yonder Radio -- an hour-long show designed to cover current
events and "feature nuanced stories that represent the 60 million people
who live in rural America, and the distinct communities they call
home," reportsThe Daily Yonder. Each topic will add depth to how news and events
impact rural lives. Interviewees on the show will highlight arts, music and
community projects geared toward rural audiences. Jared Ewy, a veteran
radio personality and regular contributor to the Daily Yonder, is Yonder
Radio's host. The show is also available as a podcast. If
you’re a station interested in broadcasting Yonder Radio, get in contact
with the team at info@yonderradio.com
The U.S. fertilizer supply system doesn't have fertilizer reserves. China's does. (Photo by L. King, Unsplash)
As the U.S.-Israeli conflict in Iran continues into its third week, fertilizer supplies needed by U.S. and Canadian farmers remain strangled in the Straight of Hormuz.
The loss of fertilizer imports in March catches farmers at a time when they are planning their spring planting rotations, reports Ed White of Reuters. "More than 30% of world nitrogen fertilizer exports, as well as
fertilizer components like sulfur, pass through the now effectively
closed Strait of Hormuz."
Besides delaying fertilizer supplies, the war has caused existing fertilizer prices to surge. White writes, "Any available [fertilizer] supplies have spiked more than a third since the war in Iran paralyzed global trade."
Farmers in both countries can scarcely afford the disruptions, since high input, labor and fuel costs already have many farms operating with razor-thin profits or at a loss. Unlike China, U.S. fertilizer suppliers "do not hold strategic reserves
of fertilizer," White adds. The lack of reserves leaves American
planters vulnerable to global supply chain shortages and price volatility.
Corn and wheat crops require liberal doses of synthetic urea to grow healthy yields. White reports, "The U.S., which in some years imports half of its urea fertilizer, is about 25% short of the usual supplies that farmers buy for spring planting, according to The Fertilizer Institute, which represents the U.S. fertilizer supply chain."
Even if the Strait of Hormuz opened today, some of the fertilizer bottle-necked there might be rerouted to countries willing to pay more. Josh Linville, a fertilizer market analyst at StoneX, told Reuters, "Not only am I worried about incoming vessels being turned around to other, better-paying destinations, there's an argument to be made, if somebody was willing to go and buy up (supply on) barges, to load them onto a vessel and export it."
"The American Farm Bureau Federation warned that fertilizer supply shortages could hit the U.S. food supply," White adds. "Most fertilizer needs to be applied before the crop starts growing, so
any supplies arriving too late cannot be used for the 2026 crop."
JBS is the number one beef producer in the U.S. (JBS photo)
American consumers are paying at or near record prices for beef, while nearly 3,800 workers at a JBS beef meatpacking plant in Greeley, Colorado, say little of the extra cash Americans are shelling out is going into their wallets, and they're planning to go on strike next week, reports Tom Polansek of Reuters.
The planned strike "pits a workforce made up largely of immigrants against the world's largest meat company, and it has already driven ranchers to deliver cattle to alternate facilities," Polansek explains. "Meatpackers, including JBS, benefit from climbing prices but also must pay record costs to buy cattle to slaughter."
Despite livestock costs, JBS is still posting significant profits. Polansek notes, "JBS in November reported third-quarter profit of $581 million, down from $693 million a year earlier.
Kim Cordova, president of the United Food and Commercial Workers Local 7 union that represents workers in Greeley, told Reuters, "While customers are paying more than they ever have, none of that is trickling down to the frontline worker that's actually doing all the heavy work."
Cordova said JBS fails to adhere to labor laws and has "not negotiated fairly on a new contract over the past eight months," Polansek reports. She told Reuters that workers want a wage that helps them keep up with inflation, and they "want the company to stop charging them for replacing protective equipment they wear to do their jobs safely."
For now, JBS has denied Cordova's claims and is standing by its contract offer. JBS told Polansek, "It is strong, fair, and consistent with the historic national contract reached in 2025."
Meanwhile, cattle feeders are moving where they plan to sell their livestock. One feeder told Polansek, "We've got way more kill space than finished cattle ready to slaughter."
NAM's report works to explain the food industry's many moving parts. (National Association of Manufacturers graphic)
After months of trying to avoid direct conflict with U.S. Department of Health and Human Services Secretary Robert F. Kennedy Jr. or drawing ire from President Donald Trump, the food industry decided it's done dodging the battle.
"America’s food-makers have a message for Trump and Republican lawmakers: You must choose between Robert F. Kennedy Jr.’s agenda and ours," reports Amanda Chu of Politico. At its core, Kennedy's "Make American Health Again" plan includes more regulation, and manufacturers say that will increase costs, potentially limit food supplies or consumer access to certain foods.
To drive their message home, the National Association of Manufacturers (NAM) released a video and report titled Manufacturers Feed America, which "warns the food industry is 'under increasing strain,'" Chu writes. The video explains that American consumers won't benefit from a state-by-state "patchwork" of rules that don't account for food production dynamics and challenges. The report points out that regulation will inevitably increase food prices.
NAM wants national uniform standards along with "a seat at the table on policies stemming from Kennedy’s MAHA agenda," Chu adds. NAM CEO Jay Timmons called Kennedy's policies and tactics "a business killer." Timmons maintains that Kennedy's attacks on U.S. manufacturers don't align with Trump's promise to reinvigorate U.S. manufacturing.
Meanwhile, Kennedy has given food-maker concerns "little deference,"
Chu adds. "He said he thinks the deference policymakers have shown them
in the past was a byproduct of the Washington swamp."
The timing of NAM's publicly shared report and video reflects the industry's awareness of "Republican vulnerabilities on the economy in an effort to push their agenda ahead of the November midterm elections," Chu writes. Midterm outcomes will "shape Trump’s influence for the remainder of his term."
Whatever the agenda, American consumers are weary of increasing food costs. Chu reports, "November’s Politico Poll with Public First found Americans across demographics rank cost of living as the nation’s top problem, with 45% naming grocery prices as their 'most challenging' expense, surpassing housing and health care costs."
Oats used by most American cereal brands are sourced from Canada. (Graphic by Adam Dixon, Offrange)
Over the past several decades, the acres of oats American farmers have produced have dipped dramatically. The USDA doesn't heavily subsidize oat crops like it does corn and soybeans, and most oats used in the U.S. are sourced from Canada. However, a "growing group of more than 100 Midwestern farmers is trying to bring it back," reports Aimee Rawlins for Offrange.
Back in 2018, Martin Larsen, a fifth-generation farmer in Minnesota, looked at his crops and thought oats would be good for his soil, and the rising popularity of oat milk could help his bottom line, Rawlins writes.
Larsen convinced other Minnesota farmers to add oats to their rotation. The group struggled to find mills and break into the supply chain. Rawlings writes, "But Larsen and his fellow farmers weren’t deterred. Instead, they coined a name for their group: the Oat Mafia. They decided to create a supply chain — and, eventually, a mill — of their own."
Part of the reason Oat Mafia farmers have persisted is that oat crops do soil systems a world of good, including removing nitrogen that "might otherwise leach into groundwater," Rawlings explains. "And when added to a corn-soy rotation, oats help break pest cycles, reduce disease pressure, and curb resistant weeds." Oats also thrive during severe droughts.
The group's persistence has paid off. "Today, the Oat Mafia has around 125 farmers with 50,000 acres of tillable land and about 6,000 acres of oats, said Larsen, who started with just seven acres and now grows 500," Rawlings writes.
The group is investing in building their own mill to avoid milling entanglements, and Larsen is spending more time promoting oats to other farmers as a financially manageable addition to crop rotations. Rawlings reports, "He aims to be a resource for other farmers who aren’t sure where to start, offering advice on everything from what varieties to plant and how many oats per acre, to how much fertilizer to use and how to combine them."
Goat is one of the most internationally consumed types of animal meat, but Americans seem to have skipped goat on the menu. And while there's a list of reasons why Americans are much more likely to eat beef often and goat never, that may be changing, reports Laurel Miller for Offrange. "Goat is increasingly finding favor amongst white consumers in the U.S., primarily those seeking a lean, high-protein or more sustainable meat source."
Part of the reason many Americans don't eat caprine is their uninformed ideas about what goat meat tastes like. Miller explains, "Many Americans avoid goat because of the widespread perceptions that the meat is rank, gamy, or tough." While goat, like other meats, has a distinct flavor, in many cultures, their meat is considered a delicacy.
Brian Palmer, a goat farmer in Salinas, California, told Miller, "There is an understated goat aroma and flavor. But fresh, high-quality goat meat is approachable." Miller adds, "He prefers ethnic recipes like curries or braises that take that flavor into account."
In an age where beef prices are soaring, it might be time for goat meat to emerge as a competitor. Miller writes, "It’s lower in calories, fat, and cholesterol than chicken, pork, beef, and lamb, and, at 27.1 grams of protein per 100 gram serving, falls just behind conventional beef, which is 28.6 grams per serving."
Right now, the U.S. goat meat sector is small, but growing. Miller adds, "Consumer demand and accessibility vary by region, but even with a ready customer base, the numbers aren’t sufficient to galvanize government and other agencies to fund research."
But raising goats is cheaper, easier, and better for the soil than raising cows or sheep. "Goats are low-impact, non-selective browsers, meaning they eat diverse vegetation, including plants that sheep and cows can’t or won’t eat, like noxious weeds," Miller writes. "Because they’re small and nimble, goats can access areas other species can’t, and they’re well-suited to land that won’t support cattle or crops."
Smithfield's parent company, WH Group, is based in China.
Smithfield Foods announced plans to invest $1.3 billion to build a new pork processing plant in Sioux Falls, S.D. "When in operation, the plant is expected to employ about 3,000 workers and be able to slaughter about 20,000 hogs a day," reports Patrick Thomas of The Wall Street Journal. "The new project replaces Smithfield’s existing, more than 100-year-old facility in the city."
The announcement comes as some U.S. lawmakers and officials have questioned Smithfield's ties to its Chinese parent company, WH Group, which took over the U.S.-owned company in 2013. Thomas writes, "The company has said it is investing in the U.S. and denied accusations that its decisions are influenced by the Chinese government."
Building a new slaughterhouse is expensive and rare in today's competitive market, where meat packers have struggled to glean profits. "Tyson Foods closed one of its largest beef processing plants, in Lexington, Neb., which employed 3,200 people, and cut production at a Texas facility in half."
Compared to 2023 margins, today's pork processors are making a profit. "Over the past year, JBS, the world’s largest meatpacker and Smithfield’s top pork rival, has said it is expanding its pork operations in response to Americans’ growing appetite for protein," Thomas explains.
The company's building plans feature "advanced automation technology and a streamlined design," Thomas adds. "The company said the plant will source about all of its hogs from nearby farmers in South Dakota, Iowa and Minnesota."
The Tyson Foods beef processing plant in Lexington, Nebraska, wasn't just a slaughterhouse that offered good wages and steady employment; it was the rural town's hub. The company's announcement in November that it would be closing the plant due to financial losses in the meatpacking industry in early 2026 shocked the community," report Scott Calvert and Patrick Thomas of The Wall Street Journal.
Once a town of roughly 6,600 residents, with a small Hispanic population, the 35-year-old Tyson plant helped Lexington's population grow and its demographics change. Calvert explains, "By 2000, its population rose to 10,000, half of them Hispanic, a share that now stands at 65%."
Once the plant closes later this month, an economic and social domino effect is likely to change the town again. "An exodus of residents would slash local school enrollment and the customer base for area businesses," the Journal reports. "Truckers, feedlot operators and cattle ranchers face hits to their
bottom line without the Lexington facility."
Location of Lexington within Nebraska and Dawson County (Wikipedia map)
Lexington’s city manager, Joe Pepplitsch, remains optimistic that the town can rebound from Tyson's closure. He told the Journal, "There’s a hell of a lot of positives here."
Government officials want Tyson to retrofit or sell the plant. They don't want the sprawling buildings sitting idle. Calvert writes, "A Tyson spokeswoman said the company is assessing how it can repurpose the facility."
Some plant workers have already quit and relocated to work at the JBS meatpacking plant about 90 miles east in Grand Island, Neb., while others have taken packing positions at Sustainable Beef in North Platte, Neb.
The Lexington plant could process 5,000 head of cattle per day. (Tyson photo)
Even with national beef prices at historic highs, Tyson Foods was still losing millions from its massive processing plant in rural Lexington, Nebraska. To stem its losses, Tyson announced plans to close the facility "at a time when a cattle shortage in the U.S. squeezes meatpacking companies," reports Patrick Thomas of The Wall Street Journal.
U.S. Sen. Deb Fischer, R-Neb., a member of the Senate Agriculture Committee, "blasted the decision," reports Cindy Gonzalez of the Nebraska Examiner. Fischer told reporters, “As the single largest employer in Lexington, Tyson’s announcement will have a devastating impact on a truly wonderful community, the region and our state." The plant employs nearly 3,000 people, and the small town has roughly 10,300 people.
While Tyson is the biggest of the four meatpacking companies that process 85% of beef in the U.S., it will be the first "to close a major plant during the current cattle supply crunch," Thomas explains. "Meatpackers have been losing hundreds of millions of dollars processing beef because of the lowest amount of cattle on U.S. pastures since the 1950s."
The announcement comes after months of pressure from the Trump administration to lower beef prices for consumers. Thomas writes, "President Trump said earlier this month that the Justice Department was investigating the meatpacking companies for conspiring to drive up prices."
Tyson also announced it is "moving its Amarillo, Texas, beef plant that can slaughter about 6,000 cattle a day to a single shift, down from two shifts a day," Thomas adds. The Nebraska plant could slaughter nearly 5,000 cattle per day. Tyson's plant closure and Texas shift change could further tighten U.S. beef supplies and push grocery store beef prices higher.
Many American ranchers see Argentina beef as a major competitor. (Carol Highsmith's America photo)
American cattle ranchers and GOP members from farming states have a beef with President Donald Trump's plan to import meat from Argentina to help decrease U.S. beef prices.
Several GOP senators were "completely blindsided by the president’s announcement that he was looking into a deal with one of American ranchers’ biggest competitors," report Meredith Lee Hill and Rachel Shin of Politico. "Those GOP lawmakers are now facing intense blowback from angry ranchers and beef trade groups."
In her social media post, Nebraska Sen. Deb Fischer wrote, "The U.S. has safe, reliable beef, and it is the one bright spot in our struggling ag economy. Nebraska’s ranchers cannot afford to have the rug pulled out from under them when they’re just getting ahead or simply breaking even."
Other livid GOP members point out that the beef deal with Argentina wasn't a good way to solve grocery store beef prices and that Trump's plan did not "put America first."
While Trump touted Argentinian beef imports as an immediate way to lower beef costs for U.S. consumers, Department of Agriculture Secretary Brooke Rollins unveiled "plans to open up new lands for cattle ranching and support new beef processing plants as part of a broader effort to lower beef prices for consumers," reports Patrick Thomas of The Wall Street Journal. "The effort would also include incentives for production of new, smaller processing plants."
Walmart’s new beef processing plant in Kansas has raised concerns among cattle ranchers that Walmart “will soon look to drive down the price it pays for cattle,” John McCracken reported for Investigate Midwest.
The U.S. beef industry is already struggling. There is a dwindling domestic herd, and four companies control most of the nation’s supply of beef, which makes it hard for independent ranchers to remain in the market.
Additionally, America imports a large amount of beef from JBS, a Brazilian meat processing company, which just went public on the New York Stock Exchange. To Mike Callicrate, a rancher and an advocate for family farms, the entry of JBS into the American stock market is a sign that independent ranchers are going to go out of business.
Big companies, with no other competition, will be able to set the prices as they see fit, completely dominating the market.
An example of this was when Walmart opened a milk-processing plant in Indiana in 2018. As a result Walmart milk prices rose, according to former Walmart CEO of American stores Greg Foran.
“The writing is on the wall,” CEO Bill Bullard of R-CALF said in an interview with McCracken. “We will continue to see more ranchers exit the industry, and we will continue to see fewer cows in the U.S beef cow herd. Walmart is simply just another step in the road to fully integrated, industrialized food production.”
High input costs are driving some farmers to the 'breaking point.' (Photo by Beth Haynes via Farm Progress)
U.S. farmers not only provide food for the entire nation but also generate jobs and incomes across multiple industries. Despite their outsized contributions, many American farmers aren't making any money, writes Holly Spangler in her opinion for Farm Progress. While many farmers consider the current system "broken," there are solutions.
Jason Webster, who farms his own land and manages the Precision Technology Institute Farm at Pontiac, Ill., told Spangler, "We’ve got this pie of revenue when we harvest this crop. And there’s all these people that want their little chunk of it. . . . In the end, you just hope there’s a little sliver left over for the farmer. Right now? There’s no sliver. The whole system’s broke.”
A new report from agriculture economists Gary Schnikey and Nick Paulson at the University of Illinois, documents a 20% increase in farm equipment costs from 2021 to 2023. Spangler adds, "Before that, prices increased just 14% over nine years, from 2011 to 2020."
Some farmers are "being driven to the breaking point," Spangler writes. "Many are angry at large equipment corporations and, in some cases, at dealerships, which just keep consolidating, reducing competition."
Farmers like Beth Dorsey, Edwardsville, Ill., say the "cost of inputs and the lack of enforcing antitrust laws — for decades — have crippled agriculture," Spangler writes.
To help farmers, the "government [needs] to pursue violations of antitrust laws and enforce the Packers and Stockyards Act, which was established in 1921 in response to the concentrated meatpacker market and gave more regulatory powers to the federal government," Spangler explains. "According to data collected by Farm Aid, the top four companies in each industry hold significant portions."
Partisan politics -- no matter which way farmers have voted -- have harmed farmers who need a full Farm Bill debated and passed. Spangler writes, "We need to have a real conversation about what’s important in agriculture and U.S. food production."
China hasn't purchased a single soybean from the U.S. in 2025. (Adobe Stock photo)
Despite better weather and decent crop production, many American farmers face extreme financial distress due to tariffs, sinking commodity prices and the lack of trade with China.
For row crop farmers in Ohio, the tariffs and expenses have turned their annual harvest time into a "mess" riddled with financial loss and insecurity, writes Marilou Johanek in her opinion for the Ohio Capital Journal.
"Some growers have called the fallout from President Donald Trump's chaotic trade war, and the reciprocal tariffs it provoked, a 'farmageddon' that could ruin what made rural America great," Johanek explains.
While some U.S. farmers were not surprised that China's response to American tariffs was to snub U.S. soybeans, the pain is being felt by farmers nationwide, including those who don't trade with China. Johanek explains, "Farmers felt the same creeping despair with the tariff debacle of 2018 when Trump first slapped punitive tariffs on crucial exporters of American crops."
Ohio farmer Chris Gibbs, who left the GOP after 2018 tariffs caused
China to increase its farming trade with South America, told Johanek, "We’re back
in the same situation, but only worse. In the major commodities, corn,
wheat, soybeans, sorghum, rice, cotton, prices are below the cost of
production, so there’s built-in loss."
Beyond too few trading partners, farmers face soaring input costs. Johanek writes, "Senseless tariffs on fertilizer, steel, aluminum, and lumber just sent the cost of doing business through the roof. . . . Trump tariffs are especially painful for family farms that make up about 87% of all farms in Ohio."
Farmers and the agricultural industry impact job and business sectors throughout the U.S. and contribute roughly $9.5 trillion, or nearly 20%, to the national economy.
There's no quick fix for low herd numbers pushing beef prices higher. (Graph by Derrell Peel, Oklahoma State University)
After years of hard work and economic struggle, U.S. ranchers are making bank on beef. "Business hasn’t been this good for cattle ranchers in decades, maybe ever," reports Patrick Thomas of The Wall Street Journal. "Cattlemen are now making a record profit of more than $700 per animal, up from $2 five years ago, according to some industry estimates."
Demand for beef is high and herd counts are at historic lows, creating a market where prices have surged for "everything from ground beef to steaks," Thomas explains. "Retail ground-beef prices set a record in August, up about 13% from the same month last year."
U.S. beef cattle numbers began shrinking during recent droughts that decimated grazing lands, and pandemic-era meatpacking backups. Ranchers couldn't afford their herds and opted to thin them to stem their losses.
Farmers are using their new income to reinvest in their herds, pay off debts and purchase more sophisticated equipment. But no one knows how long higher prices will continue. Thomas reports, "Executives of Tyson Foods and JBS — two of the world’s largest meat companies — have projected that cattle supplies could tick up in 2027 or 2028."
Some ranchers don't think increasing herd size is a good business model and are choosing to invest in better genetics instead of more cattle. Thomas writes, "The idea is to produce cattle that can yield juicier steaks — and fetch higher prices."
Boar's Head positions itself as an upscale company, but state inspections show many problems.
Boar's Head deli meat indefinitely closed its Jarratt, Virginia, plant last September after 10 people died and dozens were hospitalized after eating listeria-tainted liverwurst from the facility. The plant, which was the major employer in the small town of 600 residents, is now slated for reopening. But a closer look at other Boar's Head facilities reveals a troubling pattern.
Jonel Aleccia of The Associated Pressreports, "Boar's Head plants in Arkansas, Indiana and elsewhere in Virginia have been flagged for the same kinds of sanitation problems that led to the outbreak, with the most recent report in June."
Inspections since the beginning of 2025 report problems with "meat and fat residue left on equipment and walls, drains blocked with meat products, beaded condensation on ceilings and floors, overflowing trash cans, and staff who didn’t wear protective hairnets and plastic aprons — or wash their hands," Aleccia reports. Similar conditions were repeatedly reported at the Jarratt plant prior to the nationwide listeria outbreak.
Recent inspection findings from Boar’s Head sites in Forrest City, Arkansas, New Castle, Indiana, and Petersburg, Virginia, "surprised outside food safety advocates who said that factory conditions should have improved," Aleccia explains. Instead, the reports "raise new questions about the company’s promises to address systemic problems."
Barbara Kowalcyk, who directs a food safety and nutrition security center at George Washington University, told Aleccia, "What jumped out to me is there is an organizational culture issue that needs to be changed. . . .Usually that culture has to start at the top.”
Company officials refused to talk to the AP about the recent inspections, Aleccia reported.
Meanwhile, the USDA has lifted its forced suspension of the Jarratt facility, and the company is hiring for positions at the plant.